Broadcast News

Bookmark and Share
26/03/2001

FRAMESTORE TUNE IN TO XFM COMMERCIAL

News Image
FRAMESTORE’S latest commercial for XFM currently being screened, is designed to make people aware that although the music may not be soft, the station is not intimidating.
Working with production company Quiet Storm, director Trevor Robinson was insistent that the radio had to have warmth and a personality and decided the best way to achieve this was to incorporate a live action performance of a radio and it’s subsequent reaction from the general public. Reactions vary from horror and shock at seeing and hearing this dancing radio to absolute mirth and enjoyment.
This provided the challenge of finding a ten-inch high actor who could fit the suit. Producer, Peter Muggleston called in the services of FrameStore and discussed the ways in which the problem could be solved through compositing. For all concerned the credibility of the character was paramount and this meant that the radio had to interact with its environment which in turn provided its own challenge for Framestore Henry operator, Nick Bennett and Inferno operator, Hani Al-Yousif.
Dave Ludlam’s spirit grade achieved a unique look for each scenario whilst maintaining an overall style set by Director Trevor Robinson.
FrameStore Design’s Adam contributed by creating a distinctive look for the pack. (AMcE)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

27/09/2023
ITV Studios Appoints Executive VP Commercial Strategy, Global Partnerships
ITV Studios has appointed Tom Clark, a senior commercial executive with over 20 years of experience in growing digital media and entertainment busines
18/04/2023
KitPlus Show Appoints Event Director
KitPlus Show has appointed Matt Snow as event director, to drive forward the growing programme of the shows. These regional events have proved to be e
22/11/2023
TVU Networks Appoints New Senior Director Of Technical Operations For EMEA And CIS
TVU Networks has announced that Oriol Icart has returned to the company as its new Senior Director of Technical Operations for EMEA and CIS. Icart has
22/11/2023
Broadpeak Appoints Sales Director LATAM
Broadpeak® has announced that Cristiano Barbieri has joined the company as Sales Director LATAM. Cristiano will focus on growing Broadpeak’s sales wit
03/11/2023
Ateliere Appoints Director Of Partner Relations
Ateliere Creative Technologieshas appointed Meghan Ross as its new Director of Partner Relations. With more than 17 years of experience in building su
08/02/2011
BBC Radio To 'Extend Appeal - But Remain Distinctive'
A BBC Trust review has concluded that BBC Radio 3, Radio 4 and Radio 7 are much loved and highly valued by the millions of licence fee payers that lis
04/08/2023
Midlands State University Installs Lawo's IP-Based Radio Equipment
Midlands State University, one of Zimbabwe's leading academic institutions, has recently enhanced its radio broadcast capabilities with the installati
19/10/2011
Irish Broadcaster Adds RTÉ Radio Player
The RTÉ Player, launched in 2009, has established itself as Ireland's premier on-demand service for programmes originally aired on RTÉ Television - wi
17/12/2021
Radio 24 And Virgin Radio Switzerland Install Lawo's Diamond Radio Consoles
Swiss private radio stations 'Radio 24' and 'Virgin Radio Switzerland', owned by CH Media, have become the first stations to install Lawo's newly intr
16/02/2024
Radio Best Slovenia Selects AEQ Technology
Radio Best is a Slovenian radio station with central studios in the country's capital Ljubljana from where it broadcasts its programmes via FM (Ljublj
07/01/2019
Freesat Adds Virgin Radio UK
Freesat has announced the addition of Virgin Radio UK to its digital radio channels. The music station joins a line-up of national and regional radio
04/02/2011
BBC Radio 5 Celebrates 'Million'
BBC Radio 5 Live added nearly a million listeners in the last year to post its biggest ever audience of 7.09m, according to figures published by RAJAR
30/05/2012
Framestore Further Bolsters CG Department With Multiplatform Expertise
Framestore is further strengthening its CG department and integrated offering by hiring Liz Oliver; a CG line producer with extensive experience in mu
13/12/2010
BBC Digital Radio Accelerates
BBC Radio has announced the launch of a new national digital radio transmitter in Wrotham, Kent. The new transmitter will be a key part in the transmi
28/10/2010
BBC Radio Tunes Into RAJAR Boost
The BBC's Radio Ulster remains the number one listened to radio station in Northern Ireland. It has returned an average weekly audience of 507,000 lis