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27/03/2001

TASTY COMMISSION FOR TWO FOUR PRODUCTIONS

TWO Four Productions have been commissioned by Taste/CFN, formerly Carlton Food Network, to produce ‘Brand Leaders’ - a new series tracing the history of leading food and drink products.
Based in the southwest region - Two Four Productions are the largest independent production company of its type outside the capital.
Taking a walk down memory lane, 'Brand Leaders' will look at over 50 years of food branding by exploring the development of some of our favourite foods including Heinz, Hovis, Kelloggs and Campbell’s.
From packaging to advertising and technological developments, 'Brand Leaders' will look at what makes some brands stand out from the crowd, and why - 50 years on - some brands have remained so successful.
The series, comprising 15 half-hour episodes and being broadcast from the 23rd of May, will also include current food issues as well as vox pops and dishes prepared in the studio.
Jill Lourie, Series Producer at Two Four Productions, added: “Everyone has their own favourite food brands, and it's fascinating to look at how these brands have developed through the ages”.
Chantal Rutherford Browne, Channel Director for Taste/CFN, said: “We have commissioned this show from Two Four Productions because they have an impressive history in producing top quality leisure and lifestyle programming.”
“It is interesting that this programme about leading food brands will coincide with improvements to CFN’s own brand which will begin on the first of April.”
Two Four Productions was set up in 1988 and specialises in three areas: Broadcast/Live Event Coverage, Corporate Communications, and Content Creation and Distribution.
Based in Plymouth, Two Four Productions is one of the UK’s largest independent television production companies outside London, supplying long-running lifestyle, leisure and light entertainment television programmes to major terrestrial and satellite networks services including the BBC, the ITV Network, Channel 4 and Discovery. (AMcE)
VMI.TV Ltd

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