Broadcast News

Bookmark and Share
08/01/2003

Rushes post new Underworld promo

Rushes have recently completed an accomplished groundbreaking music video featuring wasps for the cult club band Underworld.
Shot on location in South Africa, this outstanding promo follows the wasps' journey of destruction from their hive to the city, desert, coast, and back again. Exquisitely shot and with haunting imagery the promo appears to be in slow motion and features the movement of hair and water elegantly cascading over the screen. Throughout the promo the wasps are causing great turmoil with the landscape around them being whipped up in to a blustery frenzy.
Rushes VFX artist Derek Moore said: "Using a revolutionary new camera, director Howard Greenhalgh (Muse, Placebo, George Michael) captured images of enormous turbulence at 1000 frames per second. This would have been impossible using traditional photosonics film equipment in the locations chosen, so he chose a new data camera, which records images directly to hard disk."
Rushes carefully unpicked the massive data files, and provided editor Nicholas Wayman Harris with the footage from which to cut. In post, the new Rushes 3D team went to work, making photo-realistic wasps which were tracked and composited in Inferno to make it look like it was they (rather than the large helicopters, which had to be removed) that were causing all the disturbance. Rushes also made additional swarms of wasps using Inferno's particle system, borrowing the 3D wasp as a base.
"The shots Howard got out of that little camera are totally amazing, it is only a matter of time before whole commercials are made using this fantastic new technique," added Moore.
(GB)
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

21/04/2023
Qvest Strengthens Position In Australia And New Zealand
Qvest is strengthening its position in Australia and New Zealand through the integration of tm stagetec systems. With the new Qvest Australia hub, the
19/04/2023
Avid Launches New Partner Program
Avid® has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing ra
12/03/2008
Rushes Complete 'The Rushes' Promo
Rushes have completed post on the soon to be released ‘Corners’ from aptly named band ‘The Rushes’. Alongside the title track, the EP includes ‘To The
02/12/2008
Rushes Creates Stunning Promotional Campaign To Support Resolve Launch
London-based post house Rushes has created an innovative 'Soho-themed' campaign to celebrate the launch of its new da Vinci Resolve grading suite. The
24/10/2023
New York's CMSI Invests In New Cablecast System
Cablecast Community Media, a division of Tightrope Media Systems, has announced New York's Community Media of Staten Island (CMSI) has invested in a n
01/05/2007
Rushes Launch Redesigned Website
London post production facility, Rushes has launched a new website which has been completely redesigned and rebuilt. Mind Corporation worked with the
07/02/2008
Rushes Appoint Halliday Head Of PR And Marketing
Rushes Postproduction Ltd has announced the in-house appointment of Dori Halliday as Head of PR and Marketing. Managing Director, Joce Capper commente
14/09/2016
Rushes Delivers LV='s New Commercial
Rushes has completed a new commercial for LV= Make It Better. For the project, Rushes used extensive VFX and CG elements which shows a family in their
05/03/2012
Rushes Complete Work For New BBC Series
Rushes Postproduction have revealed that they recently completed title sequence and post VFX work on the new BBC series of Dirk Gently - the first epi
18/03/2011
Rushes Completes Work On Bernard Matthews New Campaign
Post production house Rushes has completed grading and VFX on the new Bernard Matthews Farms campaign Marco Pierre White Meets… The new Bernard Matthe
16/02/2010
New Lead 3D Artist At Rushes
A renowned UK post-production and special effects company is delighted to announce the appointment of Andy Hargreaves as Lead 3D artist for all commer
20/01/2010
Rushes Launch New Media Traffic Department
Rising to meet the challenges and demands of ever changing and faster requests, Rushes have launched an integrated Media Traffic Department. Media Tra
25/06/2009
Soho Film Lab And Rushes Team Up For Exciting New 16mm Initiative
It has emerged that sweet16 is offering a new range of packaged services, consisting of stock, lab processing and grading aimed at stimulating the use
15/05/2009
Rushes Post New Kettle Chips Commercial
A Th1ng director, Daniel Cohen has directed and stop frame-animated the latest commercial for Kettle Chips, with Rushes carrying out the full post. Th
12/01/2009
Rushes Continue To Think Big For Hyundai With New Commercial
Rushes has completed post on the latest commercial for the pan-European campaign initiated by Hyundai Motor Europe, for the i20 model. Director of Pho