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19/01/2005
Rushes Embrace latest pop promo
Rushes have just completed work on the new Embrace single, ‘Looking As You Are,’ the third single to be taken from their highly acclaimed album, 'Out Of Nothing.'
The promo sees the band performing in a large disused warehouse and features lead singer Danny McNamara’s real girlfriend.
McNamara’s haunting voice gains momentum throughout the delicate introduction of the song, the structure of which is tied to McNamara's voice without the traditional verse/chorus/verse.
Rushes' Director of Telecine, Adrian Seery, set the mood for the promo in C-Reality, with VFX artist Marcus Wood carrying out the on-line.
Wood said: “In order to keep the in-camera feel to this dramatically shot promo, some shots required invisible effects, while other were stabilised and re-racked.”
(GB)
The promo sees the band performing in a large disused warehouse and features lead singer Danny McNamara’s real girlfriend.
McNamara’s haunting voice gains momentum throughout the delicate introduction of the song, the structure of which is tied to McNamara's voice without the traditional verse/chorus/verse.
Rushes' Director of Telecine, Adrian Seery, set the mood for the promo in C-Reality, with VFX artist Marcus Wood carrying out the on-line.
Wood said: “In order to keep the in-camera feel to this dramatically shot promo, some shots required invisible effects, while other were stabilised and re-racked.”
(GB)
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