BROADCAST WATERMARKING SYSTEM ROLLS OUT

LONDON based Reliable Source Music have welcomed the introduction of the Verance Confirmedia Watermarking system into the US market place.
UK based Reliable Source Music remain the only fully watermarked Production Library in the World and see the Verance Confirmedia system as a major step forward in enabling the monitoring of their music.
Confirmedia is a revolutionary new broadcast airplay verification system that will monitor and report the airplay of encoded commercials, programs and music on major broadcast and cable television networks, and on most major television and radio stations in the top 100 US markets.
Music aficionado and RSM Managing Director Dr Wayne Bickerton, believes RSMs investment in Watermarking will reap great benefits for clients and writers alike as monitoring by Verance’s Confirmedia identifies both the composition and the programme. US broadcasters have already indicated serious interest in the system and as the Spanish collection society SGAE have now also signed on, there is potential for the system in the European market place.
He added: “We have invested heavily in our music quality but also recognise the problem with monitoring its use overseas. Watermarking will enable us to track our music for Television and Film in the US market place, allowing us feedback on which broadcaster has used our music or your programme, and in which broadcast market it took place.”
Dr Bickerton believes that most of the focus for watermarking has been in copyright protection revolving around the needs of the record industry: “There is a large growth market for using watermarked technologies in communicating back to the rights owners the usage of their repertoire. We believe that our high quality music combined with our investment in market leading technology allows us to offer a leading product to all our clients.”
For further information on Reliable Source Music visit:
www.reliable-source.co.uk