Broadcast News

Bookmark and Share
16/12/2004

Photron USA joins Discreet’s sparks Sales Programme

Discreet has announced that sparks programme manufacturer Photron USA, the exclusive sales and distribution arm of IMAGICA Corp., has been accepted into the Discreet sparks Sales Programme.
Photron USA will be offering its high-end chromakey spark programme tool, Primatte, for Discreet’s inferno, flame and flint visual effects systems, as well as fire and smoke editing systems; and as a spark programme plug-in for Discreet’s burn Linux-based network processing solution. Primatte will also be sold by Discreet’s worldwide sales force and Discreet authorised resellers.
Primatte is a unique chromakey tool known for its intuitive interface and excellent results. The latest version has specific tools to remove colourspill, hard edges and other undesirable artefacts that often occur when compositing. Primatte is used by a number of Discreet customers, including VTR London, Digital Domain (Venice, CA), CBS Digital (Los Angeles), Rhythm & Hues (Los Angeles), Encore Hollywood, Digiscope LLC (Santa Monica) and Radium (San Francisco, Santa Monica).
“Primatte is a highly popular keying technology for accurate blue-screen compositing that is also very intuitive to use,” said Maurice Patel, Head of Product Marketing at Discreet. “The Primatte spark is seamlessly integrated into Discreet’s user interface and expands the extensive range of advanced, creative tools Discreet digital artists rely upon to solve the increasingly complex production problems they face.”
(GB)

Promotion Hire

Add a Comment
You can comment on this story below. Complete the form including the CAPTCHA or click here to register for free / login.
Name :
Email :
Comment on this article
If you have not signed up for a free account, before submitting your comment tick the box below to confirm that you are a human. This prevents automated spam submissions.

Top Related Stories
Click here for the latest broadcast news stories.

19/08/2003
SGI sparks partnership with Discreet
SGI have formally joined Discreet’s infrastructure sparks partner programme. As part of the agreement, Discreet and SGI are qualifying key elements of
01/06/2005
HoverlorD adopts Belgium’s first Discreet Lustre system
Autodesk has announced that Belgium’s new cinematography facility, HoverlorD, has selected Autodesk systems as the backbone of its postproduction pipe
08/05/2001
NAB 2001 WARMED TO DISCREET 'HEATWAVE'
AS SUMMER arrived in Las Vegas and temperatures soared, Discreet unveiled several new packages, but the hot package was their new workflow environment
16/09/2002
Discreet showcases product advances at IBC
Discreet have announced new and updated solutions that will enable clients to realize their creative visions in broadcast, post-production and the web
23/04/2004
Discreet collaborate with Kodak colour display matching
Discreet and Kodak have announced a distribution deal that will see Kodak Display Manager distributed with Discreet Systems. Kodak’s advanced colour m
15/07/2002
Discreet appoint Tyrell as Systems Reseller for UK
Discreet have announced the appointment of Tyrell as a Systems Reseller for the UK. The appointment follows on from the recent re-organisation of Disc
28/02/2005
Discreet congratulates Oscar winners for Visual Effects and Animated Short Film
Discreet has congratulated post-production facilities Sony Pictures Imageworks, Zoic Studios, Radium and Ring of Fire on winning the Academy Awards fo
20/04/2004
Discreet announce 'accelerating momentum' in worldwide purchasing
Discreet have announced accelerating momentum amongst broadcasters and post-production facilities around the world, purchasing Discreet systems to del
25/08/2004
Freehand named as new Discreet Systems Reseller
Discreet has appointed Freehand, the specialist graphics and video system supplier, as a new Discreet Systems Reseller for smoke and flint running on
21/04/2004
Discreet to support XML format for Apple Final Cut Pro
Discreet have announced that it will support Apple’s Final Cut Pro .XML interchange format in upcoming versions of Discreet’s editing and visual effec
14/12/2007
Boris FX Announce Availability Of Boris Continuum Complete Sparks Version 3.0
Boris FX, a leading developer of integrated effects technology for video and film, has announced that Boris Continuum Complete Sparks version 3.0 (BCC
19/10/2004
Discreet announces range of activities to further success in China
Discreet, a division of Autodesk, has announced plans to double its Chinese business over the next two years. As part of Autodesk’s strategic focus on
05/06/2006
Autodesk Sparks and Alias Conductor programmes unite
Autodesk has announced the merger of its two existing Media & Entertainment developer programmes, Autodesk Sparks and Alias Conductor Programmes, unde
06/12/2004
Discreet introduces 'Cloth Extension' for 3ds max 7
Discreet has announced that its 3ds max 7 software Subscription members will receive their first value-added extension of this release cycle. Entitled
09/03/2005
Nice Shoes steps up advertising workflow with Discreet
New York-based postproduction house Nice Shoes has advanced its advertising workflow with new and upgraded Discreet processing, visual effects and edi