Broadcast News

Bookmark and Share
16/12/2004

Photron USA joins Discreet’s sparks Sales Programme

Discreet has announced that sparks programme manufacturer Photron USA, the exclusive sales and distribution arm of IMAGICA Corp., has been accepted into the Discreet sparks Sales Programme.
Photron USA will be offering its high-end chromakey spark programme tool, Primatte, for Discreet’s inferno, flame and flint visual effects systems, as well as fire and smoke editing systems; and as a spark programme plug-in for Discreet’s burn Linux-based network processing solution. Primatte will also be sold by Discreet’s worldwide sales force and Discreet authorised resellers.
Primatte is a unique chromakey tool known for its intuitive interface and excellent results. The latest version has specific tools to remove colourspill, hard edges and other undesirable artefacts that often occur when compositing. Primatte is used by a number of Discreet customers, including VTR London, Digital Domain (Venice, CA), CBS Digital (Los Angeles), Rhythm & Hues (Los Angeles), Encore Hollywood, Digiscope LLC (Santa Monica) and Radium (San Francisco, Santa Monica).
“Primatte is a highly popular keying technology for accurate blue-screen compositing that is also very intuitive to use,” said Maurice Patel, Head of Product Marketing at Discreet. “The Primatte spark is seamlessly integrated into Discreet’s user interface and expands the extensive range of advanced, creative tools Discreet digital artists rely upon to solve the increasingly complex production problems they face.”
(GB)

Promotion Hire

Top Related Stories
Click here for the latest broadcast news stories.

09/07/2015
Riedel Hires Sales Manager, Belgium
Riedel Communications has appointed Peter Robberechts to the role of sales manager for Belgium. In this position, Robberechts is responsible for manag
24/06/2015
Ithaki-Group Appoints New Sales Director of Transvideo & Aaton-Digital
After years of business development for Canon in the broadcast and cinema industries, Karine Fouque is joining Ithaki-Group and Jacques Delacoux's tea
11/06/2015
Volicon Appoints Senior Director Of Sales
Volicon has appointed Paul Higuera as the company's senior director of sales. Higuera will head up the new Volicon office in Gloucestershire, UK, wher
04/06/2015
HHB Adds To Tech Sales Support Team
HHB Communications Ltd. has announced the appointment of Andy Copeland to the role of Technical Sales Support Engineer. Andy is a graduate of the Univ
02/06/2015
AJA Promotes Dave Sampson, Director Of Global Sales
AJA Video Systems has promoted Dave Sampson to Director of Global Sales. Mr Sampson has been with AJA for just under five years, and has successfully
08/04/2016
Production News : Channel 4 Commissions Full Fat TV To Produce New Programme
Channel 4 has commissioned Full Fat TV to produce a new programme '24 Hours Inside Your Body'. The pilot will follow three people across one day, moni
23/03/2016
Winners Announced For RTS Programme Awards 2016
The winners of this year's Royal Television Society (RTS) Programme Awards 2016, in partnership with Audio Network, have been announced at a ceremony
04/03/2016
Production News : RTS Programme Awards Nominees Unveiled
The Royal Television Society (RTS) has revealed the nominations for the RTS Programme Awards 2016, in partnership with Audio Network. The RTS Programm
05/02/2016
GatesAir Announces Upgrade Programme
GatesAir has announced an upgrade programme for its global base of television customers. The news follows a similar initiative – the Flexiva Power Up
22/01/2016
BSC Expo Publishes Seminar Programme
BSC Expo has confirmed and published the seminar programme for this year's event. More information regarding the speakers, as well as a detailed descr
20/11/2015
Production News : BBC iPlayer Unveils Bespoke Programme
The BBC has revealed a new programme bespoke for BBC iPlayer. Available to view from today, Friday 20 November, the one-off programme – Roller Derby:
29/10/2015
Sony Unveils Digital Workflow Specialists Programme
Sony Professional Solutions Europe has revealed a new accreditation for a selection of specialist channel partners; the Digital Workflow Specialists P
26/10/2015
RTS Opens Entries For Programme Awards 2014-2015
The Royal Television Society (RTS) has issued a call for entries for the RTS Programme Awards 2014-2015.  The awards seek to recognise programmes whic
15/10/2015
SMPTE 2015 Offers Diverse Programme
The Society of Motion Picture and Television Engineers (SMPTE) is to offer an extensive programme of technical sessions at the SMPTE 2015 Annual Techn
19/08/2003
SGI sparks partnership with Discreet
SGI have formally joined Discreet’s infrastructure sparks partner programme. As part of the agreement, Discreet and SGI are qualifying key elements of