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14/12/2004

Pharos reports continuing trend towards specialised television channels

Pharos Communications has reported a successful 2004 with broadcasting continuing a trend towards channels targeted at small demographics.
This development mirrors changes in the magazine publishing industry, where new technology has enabled the production of titles based on tightly-defined themes for specific groups. Broad-spectrum channels are in turn increasingly using television as a means to offer a product or specialised service to the viewer.
The current focus at Pharos is on smarter media publishing for production facilities, broadcasters and playout networks. All Pharos software solutions are designed with inherent reliability and the ability to monitor and maintain large networked systems. Pharos has also concentrated development on easing the deployment of user interfaces to a large number of users and increasing the facilities for remote working.
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