DTS appoints Senior Vice President, Cinema

DTS (Digital Theatre Systems) have announced the appointment of Don Bird as Senior Vice President, Cinema.
Previously Vice President, Marketing at DTS, Bird will oversee all business activities for the company’s Cinema Division. With more than 20 years of experience in the development and marketing of sophisticated technical products for the entertainment industry, he brings extensive knowledge of the digital cinema space to his new position.
Prior to joining DTS in 2003, Bird guided entrepreneurial firms to market-leadership positions, and held key roles in driving industry-wide technology conversions in electronic music, broadcast audio, video and film postproduction. He spent 15 years in senior management positions where he was responsible for sales, marketing, and management of international distribution networks.
Before DTS, Bird was Vice President, Sales & Marketing for Avica Technology Corp, a digital cinema technology company. Before that, he served as Vice President of Corporate Strategy for 360 Systems, a company specializing in broadcast digital audio products.
“DTS began in the high profile cinema industry, and we have built a strong position and brand recognition in that space,” said Jon Kirchner, President and CEO of DTS.
“We are confident that Don’s leadership and experience will help us navigate the important transition to digital entertainment delivery and drive significant future growth in our business.”
(GB)