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22/06/2001

NEW GOLDILOCKS KICKS BEAR BUTT

THE NEW impertinent Goldilocks is the star of an animated commercial for Kellogg’s cereal ‘Just Right’.
Designed and directed by Oscar Grillo of Klacto Animations and launched by J. Walter Thomson, the campaign will be a first to use cartoon delivery to reach adults.
Goldilocks (voiced by Caroline Aherne) dips her spoon into the bears’ breakfasts and discovers she really rather likes the bowl of Kellogg’s ‘Just Right’. When the bears come home to find Goldilocks happily munching away they are not best pleased, but this time Goldilocks retaliates and fights back to win her favourite cereal!
The animation was completed by a team led by the highly regarded Oscar Grillo and Ted Rockley at the Klacto Animations studio in Camden. Klacto's animator's produced and processed the images in house, generating textures and camera moves, and then the spot was finally finished in Henry at The Mill.
(GB)
VMI.TV Ltd

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