Broadcast News

Bookmark and Share
27/06/2001

EPIC NEW BT BRANDING CAMPAIGN

BT’s major new brand advertising campaign is in the form of an epic 90-second commercial featuring a cast of millions.
The spot was created by St Luke’s and was directed by Jake Scott through RSA Films with special visual effects and post-production by Smoke & Mirrors and Lola. Set in a gigantic amphitheatre, the ad depicts a series of individuals posing questions to a crowd of millions, from children, policemen and pregnant women to Buddhist monks, business people and fly fishermen.
The commercial is a metaphor for the way modern communications are working today. It aims to show how BT is helping people to discover new possibilities in their businesses, their relationships and their lives through being universally connected. It marks St Luke’s first corporate work for BT since landing the brief for repositioning the brand last October, and represents a tour de force in cutting-edge visual effects.
Commenting on the campaign Amanda Mackenzie, Director of Marketing Services at BT, said: “This visionary campaign powerfully demonstrates that this exciting new communications society is open to people from all walks of life – and that BT is at the heart of it, hosting it, creating the technology and leading the way. Above all it promotes the fact that the more connections we make, the more possibilities we have.”
The commercial was written by Andy Drugan and art directed by Simon Friedberg at St Luke’s. It will run for three weeks across terrestrial and satellite television in 90-second and 60-second formats and will be complemented by a national press campaign and an on-line drive, both of which develop the same idea of a stadium full of people.
Post production was done at Smoke & Mirrors and Lola, two of London’s leading post production companies. The visual effects were completed by Sean Broughton and Rob Moggach at Smoke & Mirrors, working in collaboration with Grahame Andrew and Oscar-winner Rob Harvey from Lola who provided on-set supervision and 3-D computer graphics.
Filming of the commercial took place over one week in Cape Town, South Africa, with a specially-built set and hundreds of extras cast locally. The director of photography John Mathieson, the first assistant director Brian Cook, and Rob Harvey from Lola, one of the key visual effects supervisors, all worked on the movie Gladiator, triggering incorrect press speculation that the ad was in fact based on the movie.
Media planning for the campaign is through New PHD. TV buying is through The Allmond Partnership with press buying by Zenith Media. (CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

12/10/2017
Production News : ITV Unveils New Commission
ITV has released details regarding a new mini-series called Cheat. The four-part drama focuses on the relationship between university professor Leah a
10/10/2017
Production News : ITVBe Releases Details Of New Commissions
ITVBe has announced details of two new commissions, as well as one recommission, for the channel this Autumn. Following the success of the last two se
05/10/2017
Production News : ITV Announces New Consumer Series
ITV has announced details of a new three-part series, How To Spend It Well At Christmas (W/T). The consumer series will be hosted by Phillip Schofield
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
27/09/2017
Production News : Film4 And C4 Nations & Regions Support New Talent Programme
Independent Scottish film producer Chris Young, has announced plans for a new talent development programme on Skye in May 2018. Young shared his plans
26/09/2017
Northern Ireland Welcomes New Production
Filming is to commence in Northern Ireland this month on a new dramatization for BBC One entitled Dave Allen At Peace. The project, in which Northern
26/09/2017
SmallHD Unveil Introduce New Reference Monitor
SmallHD has introduced its brightest reference grade monitor to date – the 1703-P3X. Double the brightness of other 17" reference monitors, the 1703-P
25/09/2017
SIS LIVE, ABS Launch New Platform
SIS LIVE and ABS have announced a new dedicated solution for OU services. The SIS LIVE Gateway Service solution for ABS Occasional Use services was an
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
25/09/2017
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
22/09/2017
BES Demonstrate New Intelligent MDU
Introducing network connectivity to the range of Mains Distribution Units, BES has developed a new intelligent unit for secure remote monitoring and c
22/09/2017
NUGEN Audio Previews New AMB Dolby Module
At the recent IBC Show 2017, NUGEN Audio showcased a beta version of its AMB Dolby Module. AMB is designed to improve workflow efficiency for a range
20/09/2017
Production News : All 4 Commissions New Observational Documentary
All 4 has commissioned a new observatioinal documentary series called Prison Ink (w/t). Hosted by Tattoo Fixers' tattoo artist Sketch, the 8x11 series
15/06/2017
SMPTE Announce Details Of New Webcast
SMPTE has published details of a free webcast it is to host which will explain the basics of the new SMPTE ST 2110 suite of standards for professional
13/06/2017
PWS Unveils New Equipment At InfoComm 2017
Professional Wireless Systems (PWS) is to introduce its new equipment and rental packages at InfoComm 2017, Booth 6881, 14 – 15 June. On display will