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31/08/2004

Ensequence lands $18 million capital infusion

Ensequence Inc., the leading provider of interactive TV (iTV) software suites used to create, test, and air iTV shows and commercials, has completed an $18 million funding round.
The capital enables Ensequence to expand its product line and operations while facilitating rapid iTV deployment in the United Kingdom and the United States.
"We build best-in-class software products that enable rich and deep television experiences," said Ensequence President and CEO Dalen Harrison. "This funding round allows us to continue to lead iTV software development and bolster our sales and service teams."
Ensequence has appointed Joseph G. Fogg III, chairman and CEO of Westbury Partners, to its board of directors. Westbury Partners is the principal investor in the round, with an investment of $7.5 million. This second funding round brings the company's total investment to $37 million.
"There is a compelling business case for interactive TV, and the United Kingdom has made iTV a billion dollar market in just a few years," said Fogg. "It was only a matter of time before a company developed advanced products that extended the ability to create and air cost-effective iTV shows in the United Kingdom and also facilitated iTV adoption in the United States."
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