Broadcast News

Bookmark and Share
23/08/2004

Record breaking six million viewers use BBC's interactive Olympic service

A record breaking six million plus viewers have pressed the red button to use the BBC's interactive Olympic services.
The figures, which have yet to be consolidated, show that 6.13 million people have used the service for more than one minute since the Opening Ceremony on Friday August 13.
The previous highest figure was during this year's Wimbledon when 4.1 million people went interactive for one minute or more.
During the Commonwealth Games in 2002, 3.4 million viewers went interactive.
By pressing the red button viewers can choose up to four extra sports to watch during the Olympic Games.
The figures show that 50 per cent of the available audience have pressed red to interact.
Eighty per cent (4.89m) of those who have pressed the red button have used the service for more than three minutes.
Fifty-eight per cent were still with the interactive service after 15 minutes and 46 per cent stayed with the service for more than 25 minutes.
BBC Sport's Andrew Thompson, Head of New Media, Sports News and Development, said: "These are fantastic figures and naturally we are delighted.
"The Olympics are perfect for interactive television because there are so many events happening at the same time.
"Before we had the interactive option, hundreds of hours of footage disappeared down a black hole.
"But now with interactive television, viewers have up to four extra sports to choose from and, judging by the initial figures, they are taking full advantage of that.
"These figures, which are only from the digital satellite service, are a tribute to our commitment to deliver the Olympics to viewers so they can enjoy the Games wherever and however they want.
"It's a service that really complements our terrestrial coverage."
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

10/04/2017
Argosy – From Cable Shifters To Full Service Providers
Balancing the need to maintain existing equipment and the desire to provide the highest resolution picture and sound has become a constant battle, adm
11/05/2017
Lake Districts Drone Service With Skylark
Skylark Aerial Photography is the Lake Districts Drone Service, when you look at the facts and figures for aerial films produced last year you soon re
13/08/2001
33 PER CENT OF VIEWERS TUNE IN TO BBC INTERACTIVE
Despite the recent hot spell, the nation has stayed indoors this summer as interactive television fever sweeps through living rooms across the country
17/04/2003
ITV anounce management team for interactive operation
ITV have announced the creation of ITV Interactive, a new unified home for their interactive strategy and product development. The new operation will
22/08/2001
LITTLEWOODS LEISURE AND ITV STRIKE INTERACTIVE TV DEAL
LITTLEWOODS LEISURE and ITV have struck one of the biggest deals in British interactive TV history. The contract will see Littlewoods become the exclu
28/02/2006
International Interactive Emmy Award nominations announced
Nominations for the first International Interactive Emmy Awards have been announced by the International Academy of Television Arts & Sciences. There
17/05/2001
BBC’S WIMBLEDON COVERAGE GOES INTERACTIVE
BBC coverage of this year’s Wimbledon Championships will enable up to five matches to be watched live at a time. BBC Wimbledon Interactive coverage on
11/09/2007
inLive Interactive Partners With Orad Hi-Tec For Interactive Mass Participation Solutions
At IBC 2007, inLive Interactive, a pioneering provider of end-to-end real-time interactive mass participation TV solutions, announced a partnership wi
16/02/2001
CARLTON ACTIVE TEAM UP WITH VIRGIN
CARLTON Active and Virgin Mobile, the world's largest and fastest growing virtual network operators, have teamed up to bring ITV viewers the first int
18/01/2002
INTERACTIVE WINTER OLYMPICS ON BBC
THE BBC is launching the first ever live, interactive Olympic Games from Salt Lake City, Utah in February. For 17 days, from February 8 to 25, digital
25/09/2006
International Academy to host International Interactive Emmy Awards
The International Academy of Television Arts & Sciences and Reed MIDEM have announced that the International Academy will be presenting International
04/02/2002
BSkyB to extend interactive betting service
British Sky Broadcasting (BSkyB) are to extend the line-up of interactive television betting services available through Sky Active following a new agr
28/01/2002
Fox Kids launches interactive mobile phone service
FOX KIDS Europe have joined with m-Wise to launch a text-based service for mobile phones aimed at children in the UK. By utilising the SMS facility on
08/11/2001
ASDA COMMISSION FIRST INTERACTIVE TV COMMERCIAL
ASDA have commissioned their first interactive TV commercial due to launch before Christmas on Carlton Active. The supermarket giant will be using the
23/07/2001
PHILIPS PROVIDE BBC WITH INTERACTIVE SERVICE
PHILIPS DIGITAL Networks have provided digital compression and transmission equipment that enables the BBC to broadcast their revolutionary new intera