S4C INTERNATIONAL SIGN DEAL WITH GRANADA ENTERPRISES

S4C INTERNATIONAL have signed an exclusive four-year deal with Granada Enterprises to sell all the channel's advertising and sponsorship airtime until the end of 2005.
The deal builds on S4C International's existing relationship with Granada Enterprises, which began selling airtime on S4C in November 2000.
Granada Enterprises Sales' teams in London and Cardiff will sell S4C's advertising airtime.
Wyn Innes, Managing Director of S4C International, said: "I am delighted that S4C and Granada have agreed to this contract, which builds on the excellent work that Granada has done on behalf of S4C already this year. This deal forms a platform for future development of this very successful partnership over the next four years."
Until Granada took over the contract this year, advertising airtime on S4C was sold by TSMS.
Phil France, Managing Director of Granada Enterprises, said: "We're pleased that the partnership has proved successful since winning the contract and we look forward to further developing new opportunities." (CD)