Broadcast News

Bookmark and Share

Mill ‘Mountain’ awarded Cannes Lion Grand Prix

The Mill production Playstation ‘Mountain’ has been honoured with arguably the most prestigious prize in advertising, the Cannes Lions Grand Prix.
According to the 22-strong judging panel, Mountain was rewarded with the top prize in recognition of “simplicity of idea and magnitude of execution.” The Mill helped such magnitude of execution by creating 146,000 digital people to form the eponymous – and now famous – mountain.
“The ad’s success stems from a strong team,” said TBWA’s TV producer, Kate Hitchings. “Everyone from client, agency, production company and facility house gave it their all. The Mill was an integral part of the production; the end result wouldn’t have been the same without them.”
The Mill provided visual effects for many other Cannes Lions winners including a gold for Lynx ‘Getting Dressed’ and bronzes for Nike ‘The Other Game’ and three TBS commercials completed at The Mill New York – ‘Name’, ‘Wings’ and ‘Strange Fruit’.

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Northern Ireland Welcomes New Production
Filming is to commence in Northern Ireland this month on a new dramatization for BBC One entitled Dave Allen At Peace. The project, in which Northern
IPE Timing System Installed In Production Facility
Norway's TV 2 has installed IPE's IDS production timing system as part of its new broadcast and production facilities in Bergen. The IDS system is cu
Radford Uni Upgrades Educational Television Production Studio
Radford University has recently upgraded its educational television production studio to a fully HD environment. The school purchased four Z-HD5000 ca
Creative Drive Remains The Beating Heart Of Post Production
We work in an industry where literally "time is money", and while technology and the way we work may have changed over the years, the drive for greate
Lipsync Provides Full Sound And VFX Post-Production Services For Drama
LipSync has announced its role in providing full sound and VFX post-production services for upcoming drama Alone in Berlin. From tomorrow,01 July, the
ETL Systems Provides RF Equipment For UHD Production Truck
ETL Systems has helped Timeline Television build its first UHD production/uplink truck – designated "RF1" – for use with major UK broadcasters. To mee
Sony's Hawk-Eye Captures Theatre Production In Technology World-First
Sony Digital Cinema 4K and Hawk-Eye Innovations have announce the first full proof of concept of Hawk-Eye's globally-renowned technology outside the w
Sky Boosts Irish Production Sector
Sky has confirmed its investment in the Irish production sector with the announcement of a new content fund of more than €2m (£2m) for its Sky 1 chann
Ross Video Is Smart Production
Ross Video is committed to smart production, helping our customers deliver expert broadcasts efficiently and effectively, writes Jennifer Markey, Vice
Marquis Broadcast Transforms Its Business With Hybrid Cloud Production
The company aims to decouple people and operations from infrastructure and technical complexity. There's been a big shift in the industry recently, fr
Scotland Welcomes Record Spend On Film/TV Production
New figures have revealed that production spend on Scotland's film and television sector increased by more than 30% last year. Released by Creative Sc
SAM Helps Deliver National Theatre Production
Snell Advanced Media (SAM) has helped to deliver the UK National Theatre's first HDR/UHD production. The two-part live broadcast of the National Theat
Production News : Stand Up To Cancer Production Partner Announced
Channel 4 has announced the production partner for its live television fundraiser, Stand Up To Cancer. Following a tender process, Fulwell 73 was awar
Groovy Gecko To Exhibit At Media Production Show
At next month's Media Production Show, 13 – 14 June, Groovy Gecko has announced that it will demonstrate a range of live streaming functionality. Exhi
dock10 Expands Post Production Facility
dock10 has announced an expansion of its post production facility, The Quay. Following on from a development of the facility in 2016, the latest addit