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28/06/2004

Avid ships fully integrated production suite

Avid Technology has announced the worldwide availability of its revolutionary Avid Xpress Studio all-in-one production suite.
Designed for DV professionals, the award-winning Avid Xpress Studio system combines video editing, audio production, 3-D animation, compositing and titling, and DVD authoring capabilities with professional video and audio production hardware – all of which interoperate seamlessly on a single computer.
“At this year’s NAB, Avid Xpress Studio set a new standard with the most comprehensive set of best-of-breed tools in a single package. Customers told us that they were amazed to see applications based on our award-winning video, audio, 3-D products, as well as leading third-party applications, working together flawlessly on one system,” said Tim Wilson, senior manager of product marketing for Avid. “With such a broad range of production applications at their fingertips, our customers can explore endless creative possibilities. Developing a professional-quality project – whether it’s a corporate video, a commercial, a music video or an independent film – has never been easier.”
Arthur Klein, an editor with Event Horizon Labs in Santa Monica, and an Avid Xpress Studio beta tester, commented: “As much as editors want to focus on the creative aspects of the job, the reality is that we also spend a lot of time managing workflow. That’s why I was so excited to get my hands on Avid Xpress Studio. It’s the first solution in its class to remedy common production workflow challenges by offering a single, integrated set of tools. I can create elements in one application and then open them in another with a single click of a button – no format conversions or lengthy render times are required. The impact on my productivity is tremendous, and I can get back to doing what I love most: creating compelling entertainment.”
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