Broadcast News

Bookmark and Share
27/09/2001

RESEARCH SHOWS THAT 9PM WATERSHED IS TO STAY

THE long-established 9pm watershed remains parents' main means of controlling their children's television viewing, according to qualitative research published on September 26.
Awareness of the watershed in family homes is very high, and its purpose is both understood and valued by parents, especially parents of younger children.
The research commissioned by the BBC, the Broadcasting Standards Commission (BSC) and the Independent Television Commission (ITC) and carried out by Simons Priest & Associates suggests that parents are most concerned to restrict the viewing of pre-school and primary school aged children, and that many believe that children of secondary school age are fast becoming adults, when different standards apply.
‘Viewers and Family Viewing Policy’ was commissioned to assess the role of the watershed and family viewing policy, and its relevance in the changing media environment. It was a small-scale, qualitative piece of research and whilst the findings are suggestive, they cannot be generalised to the whole population in statistical terms.
The research looked at single parent families and children in homes with multi-channel and terrestrial-only television.
The findings suggest that while most parents have a generally positive attitude towards the growth of technology within the home, they recognise that this makes controlling their children's viewing more difficult. They often lack knowledge of some of the newer technology which might help them to control their children's use of media (e.g. blocks on pay-tv, internet filters) and are not confident about using such devices.
A range of different ways of restricting children's viewing were given by parents, both direct (bans on particular programmes, or telling children to cover their eyes during sex scenes, for example) and indirect (no viewing before homework; bedtimes which preclude post-watershed viewing). However, several parents also pointed out that potentially 'difficult' material could be a useful way to initiate conversations with their children on, for example, social and sexual issues, rather than leaving children to rely on information from their peers at school.
Several concerns about different aspects of children's media consumption, and increasing independence, were expressed during the course of the research, including the recurring tension between wanting children to be aware but not to lose their innocence too early.
This concern rarely translated into formal control of older children's media consumption. The absence of such controls was associated with a positive – or occasionally resigned – attitude toward children's autonomy, and in their ability to make their own media choices. To some extent, this attitude was supported by children's responses: younger children chose not to watch programmes which did not appeal to them, such as those intended for an older audience, and older children often showed a protective attitude towards their younger siblings' viewing. (CD)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

12/10/2017
Media Links To Showcase New IP Media Gateway
Media Links has announced that it will demonstrate its new MDP 3020 IP Media Gateway at NAB NY 2017, Booth N624, which takes place later this month. T
28/09/2017
Aspen Media at SoundPro 2017
Broadcast and Live audio distributor Aspen Media is showing for the first time in the UK the latest products from DirectOut and JLCooper at SoundPro i
21/09/2017
Panasonic Collaborates With Berlin Phil Media
Panasonic has collaborated with Berlin Phil Media to construct new UHD-HDR production facility in the Berliner Philharmonie. As part of the collaborat
14/08/2017
Media Links to Present Case Study At IBC 2017
Media Links, a Technology and Engineering Emmy Award winner and the market leader in media over IP transport solutions has announced that John Dale II
11/08/2017
Pixit Media Adds To Team
Pixit Media has announced the addition of Jamie Bean to its team. With more than 20 years' experience in the Media and Entertainment industry, Bean jo
07/08/2017
Media Links To Sponsor SVG Europe Sports Production Summit
Media Links has confirmed that it is one of this year's sponsors of the Sports Video Group Europe (SVG) Sports Production Summit. The event takes plac
07/08/2017
Liquid Media Hub Invests In PMC Speakers
Liquid Media Hub has installed a combination of speakers in all three of its audio production suites. The installation includes a combination of PMC t
02/08/2017
Hambro Perks Appoints New CEO Of UK Media Division
London-based company builder, Hambro Perks, has appointed Kate Burns as Chief Executive Officer (CEO) of the company's new UK media division. In her n
21/07/2017
Consumer Demand Requires A Revolution In The Media Supply Chain
The Digital Production Partnership (DPP) today published the findings from its latest event, Home Truths: Building the New Supply Chain. Part of the D
21/07/2017
Quantum Leap In Media Storage
Imagine your media storage would provide you with all the tools you need on a daily basis to manage and maintain the system, such as a proper user and
18/05/2017
Groovy Gecko To Exhibit At Media Production Show
At next month's Media Production Show, 13 – 14 June, Groovy Gecko has announced that it will demonstrate a range of live streaming functionality. Exhi
17/05/2017
Cooke Optics Heads To Media Production Show
At the Media Production Show in London, 13 – 14 June, Cooke Optics will unveil two new lens ranges in the UK for the first time. Launched at NAB 2017,
09/05/2017
Christy Media Solutions Is At Broadcast Asia: Stand 6J4-05
Christy Media Solutions is exhibiting at Broadcast Asia for the first time this year. As a regular visitor to the show and with a growing customer bas
08/05/2017
Pixit Media Opens New Offices
Pixit Media has announced the opening of two new offices. The news follows the company's recent merger with ERA. One of the new offices is located in
03/05/2017
CHEK TV Invests In Snell Advanced Media's Vibe Solution
Canadian broadcaster CHEK TV has invested in Snell Advanced Media's (SAM) fast news production solution Vibe, which will allow it to deliver news to a