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01/04/2004

Sinclair chooses Miranda HD upconversion and channel branding systems

Sinclair Broadcast Group, one of the United States' largest and most diversified broadcasting companies, has selected Miranda as a key provider of upconversion and channel branding equipment.
The Miranda systems are part of a comprehensive upgrade that will enable most of Sinclair's affiliate stations to accommodate pass-through HDTV provided by the network.
When Sinclair distributes high definition content to its affiliates, the local stations can then use Miranda's Imaging Series QUC-801i upconverter modules to combine these feeds with their upconverted material and add in their own local channel branding in HD using Oxtel Series Imagestore HDTV processors. The new equipment is set to be in place at most stations owned or operated by Sinclair by the end of 2004.
"This is a great solution for our many local stations because it's small and efficient and can be integrated easily by on-site personnel within their local environments," said Harvey Arnold, Sinclair Broadcast Group's director of corporate engineering. "The equipment offers good value and quality today, and it will serve as anchor equipment that stays with each station for future build-outs and studio retrofits."
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