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12/03/2004

Absolute Post launches with Discreet flame and burn

Dave Smith, formerly creative director at The Mill and owner of the new postproduction facility Absolute Post has purchased two Discreet flame 8.5 visual effects systems running on SGI’s high-performance Tezro visual workstation, as well as four of Discreet’s burn rendering solution.
Absolute Post has recently opened in Soho, London and will deploy its flame systems to service clients in the UK and US advertising production markets. Absolute Post’s flame systems are networked with four burn background renderers to increase speed and productivity, and to enable its digital artists to express new ideas quickly in client sessions.
Smith, a flame artist for over 10 years, has a string of international credits for leading brands including Nescafé, Honda, Nissan, Ford and Perfect Day, and regularly works with renowned directors such as Gerard de Thame, Gregory Rood and Paul Street. While he will continue to drive flame on major projects, Absolute Post will nurture a new generation of visual effects talent, eager to develop and express their creativity using Discreet technology.
Smith said: “flame is the ultimate effects and compositing system, and the only choice for a creatively driven facility like ours.
“New features in flame 8.5, like Master Keyer and Batch processing, combined with the speed advantages delivered by Tezro and burn rendering, mean that we can turn jobs round faster than ever before. With this set-up our artists also have the power to visualise new ideas really fast in sessions with clients.”
(GB)
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