THE MILL SCOOPS PRIZE AT THE LIA AWARDS

THE MILL, London's Oscar winning digital effects facility, have won the Best Post Production award at this year’s London International Advertising Awards, held at The Charlotte Street Hotel, London on November 9.
Levis Twist was directed by Frank Budgen at Gorgeous for agency BBH.
The commercial was shot on the outskirts of Cape Town and set in a roadside restaurant. The Mill's 3D artist Russell Tickner and lead flame artist Barnsley, worked closely to create the extraordinary movement of body-parts for the commercial. The twisting of arms, legs and feet were created using 3D models or by shooting the models turning their feet, arms or legs and then exaggerating the movements in flame.
One of the many challenging shots that The Mill worked on included a scene where one of the guys is leaning against the car with his body facing one way and his legs and feet facing the other. In order to create this effect two passes were shot, one of him facing the camera and one of him from behind. The two passes were then composited and worked on in flame, to create the illusion of the radical body twisting. (GB)