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05/02/2004

BBC Showcase to bring record number of buyers to Brighton

BBC Showcase, the world’s largest television programme market hosted by a single broadcaster, will this year play host to a record 480 of the world’s top TV programme buying executives.
This number represents a 10% increase on last year’s attendance.
The buyers, who will attend from as far afield as Australia, US and the Americas, Japan, Singapore, Chile, Thailand, India, Eastern Europe and South Africa, represent more than 100 broadcasters in over 80 countries.
Rupert Gavin, Chief Executive, BBC Worldwide, said: “This year's record-breaking attendance figure illustrates the continued support of our broadcasting partners around the world, the magnitude of the BBC brand, and the importance the market has in the international TV calendar. The BBC is unique in that it’s the only broadcaster capable of providing such variety and quality of programming.”
Kicking off the market, Rupert Gavin will host a gala dinner for the buyers, featuring special guests Sir David Attenborough and Michael Palin in a staged ‘chat show’ interview with Michael Aspel.
BBC Worldwide will unveil more than 600 hours of BBC programming at the market, from across the BBC’s drama, entertainment, comedy, factual children’s and music genres.
Now in its 28th year, the four-day event gets underway at the Brighton Centre on Sunday February 22.
The market is expected to generate sales in the region of £50 million for BBC Worldwide.
(GB)

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