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29/11/2001

ITV ACTIVE POWERS BUSH INTERNET

ITV Active, ITV Digital's internet through the television service, have announced they will be providing the home portal for Bush Internet users.
With the consolidation of both the ITV Active and Bush user bases the ITV Active portal will be providing TV web content to more than a quarter of a million users.
The users of ITV Active currently have access to over 100 high street brands and information services through it's portal, as well as a wide variety of content produced in-house.
Tony Moretta, Director of Interactivity at ITV Digital, said: "With this agreement our commercial proposition is strengthened even further and we are now in the best position to take advantage of the rapid explosion expected in internet access through the TV."
The agreement will ensure ITV Active becomes one of the leading television friendly web portals in the UK with the one of the largest user bases and some of the best quality content available. (CD)
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