Turner Deploys Accenture Video Platform For Its OTT Products

Turner has deployed the Accenture Video Solution platform to help manage and operate some of the company's over-the-top content (OTT) products.

The products include FilmStruck, the recently launched movie streaming service in the UK, and Cartoon Network TV Everywhere (TVE) in Asia Pacific. 
 
The Accenture Video Solution (AVS) is a cloud-based, open platform that integrates digital video management, distribution and monetisation with ubiquitous video consumption. It is scalable and adaptable, enabling Turner to integrate components from AVS along with proprietary and third-party solutions.
 
"Leading media and content companies know that to respond effectively to the change in viewer consumption habits, they need to adapt their business strategies and models. By embracing OTT models, Turner is continuing to deliver on its brand promise, and we're excited to be part of this," said Sef Tuma, Accenture Managing Director and Accenture Digital Video Lead. "Because we're developing open cloud-based AVS, and providing accelerated delivery services, Turner has the ability to launch multiple brands and services globally on top of it, ultimately giving consumers access to the best content across a variety of platforms."
 
"We are reimagining television by taking a fan-centric, technologically innovative approach to deliver high-quality experiences to our audiences wherever and whenever they choose," said Aksel van der Wal, Executive Vice President, Digital Ventures and Innovation, International, Turner. "With Accenture's flexible video solution, we are continuing to evolve our OTT app development platform and are well-positioned to deliver a wide variety of experiences to a much broader audience."

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