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23/03/2018
Stuart Russell Talks About New Bundle Product
BFV talks to Stuart Russell, Ross Video EMEA Marketing Manager, about its new product Bundle, and the importance in creating products that range from being big-market to cost effective.
Ross Video is a company that designs and manufactures equipment for live event and studio production, with worldwide sales offices in the US, UK, China and many more.
Mr Russell introduced the new product Bundle, which bundles its production automation system, Overdrive, with Graphite, an all-in-one switcher, graphics and audio engine product.
When asked about cost savings in regards to new products, Mr Russell highlighted the company's focus on cost-effective products as well as high end products: "There's a demand for products that are really good value. Smaller production companies want stuff that's a lot easier to set up and work with."
Mr Russell continued to discuss the new version of the Ultrix platform, the company's growth, and the value of BVE to Ross Video.
The full interview with Stuart Russell is available below:
Ross Video is a company that designs and manufactures equipment for live event and studio production, with worldwide sales offices in the US, UK, China and many more.
Mr Russell introduced the new product Bundle, which bundles its production automation system, Overdrive, with Graphite, an all-in-one switcher, graphics and audio engine product.
When asked about cost savings in regards to new products, Mr Russell highlighted the company's focus on cost-effective products as well as high end products: "There's a demand for products that are really good value. Smaller production companies want stuff that's a lot easier to set up and work with."
Mr Russell continued to discuss the new version of the Ultrix platform, the company's growth, and the value of BVE to Ross Video.
The full interview with Stuart Russell is available below:
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