Broadcast News

Bookmark and Share
02/03/2018

UEFA To Launch Film Inspiring Young Women To Play Football

News Image
UEFA is set to launch a new film, Play Anywhere, to inspire young women to play football and launch the next generation of female football players.

UEFA, along with Red Earth Studio, produced the film featuring Liv Cooke, who is the current freestyle football world champion, along with female football superstars like Fran Kirby and Ada Hegerberg.

It was filmed in 13 locations in five different countries during a 12 day period. The film is set to transport the viewer to scenes in urban London, war-torn buildings in Dubrovnik, the landscapes of the Outer Hebrides, and a stadium on a tiny island in Norway.

Play Anywhere's co-director and DOP, Adam Docker, commented: "We have created a film to work equally well on a big screen as the mobile screen. We wanted to create a feast for the eyes that you can’t stop watching, injecting humanity and humour whilst making the most of amazing talent in beautiful locations."

The film projects the message that football is for everyone, anywhere, and comes as an evolution of UEFA's We Play Strong campaign.

UEFA stated: "Play Anywhere provides UEFA with an additional platform to promote its first ever pan-European campaign, Together #WePlayStrong, which is an integral part of its five-year strategic plan to make football the number one sport for girls and women in countries across Europe."

"UEFA's ambition for how the game can attract more girls to play involves raising the profile and image of the game, increasing visibility and engagement, driving participation at grassroots level and increasing investment."

The film will be primarily promoted online via social channels as well as being provided to broadcasters of UEFA women's football.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

18/09/2023
ITV Secures Deal With UEFA
ITV has secured a new deal with UEFA to become home of England men's football team from September 2024. All European Qualifiers, UEFA Nations League t
04/12/2023
Germaine Franco Mixes Film Favourites
GRAMMY® Award-winning and Oscar-nominated Composer and Music Producer Germaine Franco credits her lifelong success to her early immersion in Latin mus
05/01/2024
David Tennant To Host EE BAFTA Film Awards Ceremony
BAFTA has announced David Tennant as the host for this year’s EE BAFTA Film Awards ceremony, to be held at the Southbank Centre's Royal Festival Hall
22/12/2023
A-Vision's Andrew Smith Honoured as EVCOM Film Fellow
The London-based screen content agency under the DRPG umbrella, has announced the prestigious recognition of its Creative Director, Andrew Smith, as a
11/07/2023
Fabstir Unveils Vision To Democratise Film And Media Market
Fabstir, a groundbreaking platform leveraging Web3 technologies, has announced a vision to transform the film and media industry by democratizing the
10/07/2023
Brompton Technology Helps Cyans LED Virtual Studio Transform Taiwan'sTV And Film Production Industry
Harvatek, a Taiwanese supplier of LEDs, has partnered with an experienced local equipment distributor to establish a joint subsidiary called Cyans Vis
04/03/2024
StillMoving Appoints Head Of Film
StillMoving has appointed Joseph Turp as its Head of Film. The appointment signals the next stage of growth for the company, which enjoyed a record ye
28/02/2024
Jonathan Wales Immerses Horror Film Audiences
When it comes to horror films, production teams work hard to find new approaches to scare audiences. Today, with Dolby Atmos and immersive sound growi
19/02/2024
Cinelab Film & Digital Appoints Steve Milne As Vice-Chairman
Cinelab Film & Digital has announced the appointment of Steve Milne as Vice-Chairman. An industry heavy weight with an illustrious career spanning ove
12/02/2024
Catalyst International Film Festival Announces Short Documentary Award
Catalyst International Film Festival is delighted to announce the Short Documentary Award, 2024. The award is open to emerging filmmakers. The success
07/02/2024
RENDR Festival Returns With Epic Line-Up Of Film And TV Talent
Following the success of its debut last year, Belfast's RENDR festival returns to the city next month with an extraordinary line-up of creative talent
10/10/2023
A+E Networks Launches HISTORY Play And Crime + Investigation Play
A+E Networks EMEA's streaming services Crime+Investigation Play and HISTORY Play launch on YouTube Primetime Channels today in the UK. The streaming s
19/01/2011
Play More With Two-Play XT
Due to the intense popularity of Two-Play, the two universe Art-Net Recorder and Playback Controller, Artistic Licence Engineering has released Two-Pl
01/06/2023
The European League Of Football Teams Up With Qvest
The European League of Football has partnered with Qvest for a full-service FAST channel playout solution. With free ad-supported streaming television
12/04/2019
Production News : Clare Balding To Host Women's Football World
Women's Football World, which will feature all the best of women's football from top leagues around the world, is to be hosted by BAFTA award-winning