REEVES DIRECTS NEW CINEMA ADVERTISEMENT

STEVE Reeves has directed an outrageous cinema spot through Another Film Company, produced by CDP-Travissully for ultra-fashionable lingerie company Agent Provocateur.
The ad, titled ‘Proof’, stars Kylie Minogue and was posted at The Moving Picture Company (MPC).
In the 100-second ad Kylie is clad in Agent Provocateur lingerie. In order to prove that it is the most erotic lingerie in the world, she straddles a velvet-covered bucking bronco machine and the audience watch, in slow motion, as she is flung around. She then climbs down and invites all the men in the cinema to stand up - which they are unable to do of course – providing the proof that it is indeed the world’s most erotic underwear.
MPC posted the ad, extending the walls of a very limited set to make it look like a huge space. To make the ad more atmospheric, lighting and mist effects were also added by MPC Inferno Artist, Andrew Zigouras. Grading was by colourist Jean-Clement Soret, who provided the rich, sumptuous finish that was required for the ad. (CD)