Broadcast News

Bookmark and Share
31/01/2018

dock10's Adds Atmosphere To Magnet's Latest TV Campaign

News Image
Magnet, one of the UK's largest specialist kitchen retailers, believes that the kitchen is the heart of the home, and this is reflected in their latest television advertising campaign. The new campaign called for an emotional narrative that would portray the kitchen as part of the family—the place where so many treasured moments take place.

Working closely with Magnet's advertising agency, Cheetham Bell JWT, Production Company Nice Shirts, and Director Liz Murphy, dock10 was supplied with the edit that tells the story of a family from the point of view of their kitchen as it witnesses a series of memorable moments. The brief called for the kitchen to be firmly at the centre of the story, so the post production team used a number of techniques to keep the focus of attention on the product. At the same time, they worked to increase the warm family feel of the piece, enhancing the emotional connection between the product, narrative and audience.

Within dock10's Baselight grading suite, colourist Jamie Parry enriched the film's colour and graded it to highlight the kitchen in each scene, creating a beautifully rich look across contrasting times of day. Domestic and natural light, both blue moonlight and bright sunlight, were enhanced to draw focus onto the kitchen, leaving peripheral elements shaded. The online edit, by Flame artist Chris Winters, was completed in dock10's purpose built suite that further contributed to a seamless versioning process.

Paul Harrison's sound design, created within dock10's Pro Tools audio suite, not only supported the narrative but also added atmosphere. Mixing a heart-warming music track with subtle sound effects and characters' voices produced a suitably warm soundscape that, together with the rich visuals, worked to trigger the required emotional response from the audience.

dock10.co.uk
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

27/02/2024
Narrative Entertainment Makes Two Key Appointments
Narrative Entertainment has appointed a new Marketing Director Kate Gartland and Digital Director Jacob Ahlin. Gartland will oversee the Narrative Ent
11/08/2023
Narrative Entertainment Acquires Exclusive UK Rights To Wild West Chronicles
UK broadcaster Narrative Entertainment has acquired exclusive UK rights to Wild West Chronicles seasons 2 and 3 for its GREAT! action channel. Narrati
10/07/2023
Smiggle To Launch First Ever British Broadcast Advertising Campaign
Australian-based kid's school and lifestyle brand retailer, Smiggle, will launch its first ever British broadcast advertising campaign with Narrative
13/12/2023
Visix Releases Cersion 1.74 AxisTV Signage Suite
Visix, Inc. has released version 1.74 of its AxisTV Signage Suite digital signage software. This latest update provides new widget options, automatic
30/10/2023
Big Pic Media Completes Colour Grading Suite
Big Pic Media has completed a colour grading suite at iGene Media's global headquarters in Chiswick Park, London. The recently established venture per
06/06/2023
Barix Expands Suite Of Hardware Products
Barix is to travel to InfoComm next week with an expanded suite of hardware products for installed AV systems, courtesy of its growing IPAC (IP Audio
30/05/2023
Drafts of VSF's TR-10 Suite of Technical Recommendations for AIMS'IPMX™ Now Available
The Alliance for IP Media Solutions (AIMS) announced that the Video Services Forum (VSF) has made available to the public the initial drafts of its TR
04/05/2023
NVP Installs Riedel's SimplyLive Production Suite
NVP has installed Riedel's Simplylive Production Suite to support remote production for Serie B football matches in Italy. Rather than sending Outside
21/03/2024
USSI Global Promotes Amanda Flynn
USSI Global has promoted Amanda Flynn to the new role of chief revenue officer. Among her new responsibilities, Flynn will oversee USSI Global’s sales
25/07/2023
Cisco And Qwilt Are Now Working With Fastweb
Cisco and Qwilt have announced that they are working with Fastweb, one of Italy's leading telecommunications operators, to bring their joint Content D
12/03/2024
Boston Medical Group Transitions To AxisTV Signage Suite
Visix customer Boston Medical Group has successfully transitioned its AxisTV 9 digital signage network to AxisTV Signage Suite, opening users and pati
05/03/2024
PHABRIX To Display Full Suite Of Instruments At NAB 2024
PHABRIX has announced plans to exhibit its full suite of instruments at NAB 2024, including the Qx, Rx and Sx Series. PHABRIX and parent company Leade
07/02/2017
Darren Deans Joins dock10
Darren Deans has joined dock10 as Head of Marketing. Deans has more than 25 years of experience in the broadcast industry, holding roles within Babcoc
31/07/2018
dock10 Secures Contract Extension With BBC
UK television facility dock10 has secured a contract extension with the BBC. The extension will allow dock10 to provide the BBC with television studio
30/03/2016
dock10 Agrees Deal To Purchase Edit19
Leading media services business, dock10, has agreed a deal to acquire 100% of the shares of boutique Manchester-based post production house Edit19. Th