Broadcast News

Bookmark and Share
01/12/2017

Further Investment By DPA Microphones

News Image
Following its recent acquisition of Sound Network, DPA Microphones has announced that it is also set to strengthen its presence in Germany – by establishing a dedicated DPA sales team for this market.

The new structure will strengthen DPA's partnership with distributor Mega Audio and allow both companies to focus on their strengths. From 1 March 2018, Mega Audio will become a master dealer, while DPA Germany will have overall responsibility for all sales in Germany. Until DPA Germany opens on 1 March, business will continue through Mega Audio GmbH as normal.

DPA Germany will be headed by Martin Kaaber, DPA's VP of Sales for Germany, Austria, Switzerland and the Baltic countries. Key members of Mega Audio's sales team will be invited to join DPA Germany from 1 March. As well as handling sales and support, they will also play a role in providing customer feedback, which will help DPA deliver service and products for this market.

Kalle Hvidt Nielsen, CEO, DPA Microphones, said: "Germany is an incredibly important market for DPA and one where we see great potential for future growth. Over the years, Mega Audio has been key to our success in Germany, helping us establish DPA's reputation for high quality and reliability. However, the pace at which DPA is growing and the speed at which we are developing innovative new products means that we need to have an even closer cooperation with our dealer network and have direct access to our customers. As a master dealer, Mega Audio continues to be a vital part of this equation by providing support and assistance to the German market. It's a win-win situation for everyone, including our dealers and customers who will benefit from a well-coordinated sales and support network."

Burkhard Elsner, CEO of Mega Audio, added: "We value our close relationship with DPA and recognize that the brand's success benefits us all. These changes are strategically important for DPA and serves DPA's strategy to expand in markets where they see high potential for growth. We will continue our partnership as DPA's Master Dealer in Germany, concentrating on the direct sales and services to our valued customers. We look forward to maintaining a strong relationship with DPA, as well as with our customer base."

www.dpamicrophones.com

(JP)
Solidmate Ltd Memory Card Hire London

More Broadcast Audio Stories

11/04/2018
BFV's Big Interview: JoeCo
Based near Cambridge, JoeCo has worked in audio design for over 10 years by providing solutions for music and audio people worldwide. This month, Broa
10/04/2018
Riedel Introduces 1200 Series Smartpanel At NAB
Riedel Communications has debuted the new 1200 series Smartpanel at the 2018 NAB Show. The RSP-1232HL features multiple full-color multitouch displays
09/03/2018
Audio, No Longer The Silent Partner
With more mixed SDI / IP and 'all IP' installations being designed and implemented it raises a few additional challenges for audio engineering. SMPTE
08/03/2018
Vortex Introduce New ACCESS-NX
ACCESS-NX is the latest incarnation of the industry-standard ACCESS-IP from Comrex and provides a step-change in stability and resilience in IP audio
14/02/2018
DPA Microphones - First Choice For Range Of Television Shows
The cutting edge innovation of new clips for DPA's popular d:screet™ 4060 Omnidirectional Miniature Microphones has delivered such a significant impro
01/12/2017
Further Investment By DPA Microphones
Following its recent acquisition of Sound Network, DPA Microphones has announced that it is also set to strengthen its presence in Germany – by establ
30/11/2017
DPA Microphones Acquires Sound Network
DPA Microphones has announced the acquisition of UK pro audio distributor Sound Network. The two firms have worked together for more than 20 years and
23/11/2017
Unity Audio Rocks The Sound Industry With Its Monitors
Once you own Unity Audio products you own them for life. That's the bold claim from Kevin Walker, who created Unity Audio as a result of his passion f
16/10/2017
Prism Sound's 'Titan' For Gvarjaladze Project
George Gvarjaladze has invested in thee of Prism Sound's Titan audio interfaces for his studio in Tbilisi. Gvarjaladze, or Gvaji as he's better known,
24/08/2017
TSL To Emphasise Ability Of Specialist Audio Products at IBC 2017
TSL Products is to emphasise the ability of its specialist audio products at IBC 2017. The latest developments of the range, include AES-67 compliance