MBC Selects Avid For New Facility

Avid has been selected by Middle East Broadcasting Center (MBC) Group to deliver a newsroom solution for its new facility in Dubai Studio City which will be used for programming for MBC's satellite network, primarily MBC1 and MBC3, and online portals.

The new MBC studios at Dubai Studio City feature Avid MediaCentral | UX, making it easier to create, collaborate, manage, and deliver a wider range of content faster. Powered by MediaCentral, MBC also extended its use of Avid MediaCentral | Newsroom Management and Avid Media Composer. The addition of Avid MediaCentral | Distribute also facilitates multi-channel delivery by creating and transmitting content in a streamlined workflow accessible by all. The new operation enables a centralized workflow powered by Avid MediaCentral | Asset Management and Avid MediaCentral | Deliver which allows the entire archive library to remain at the HQ while managing and transferring assets between the sites.

"Extending MBC's production capabilities with Avid was an easy decision for us in terms of cost, delivery, and future workflow," said Raed Bacho, Broadcast Manager at MBC Group. "Investment in the MediaCentral Platform provides us with a more scalable, secure, and flexible production and delivery environment, meaning we can enhance production to provide our customers the very best TV experience."

"With this tailored system, MBC will further leverage state-of-the-art newsroom capabilities, from multi-platform content sharing to remote workflows," added Tom Cordiner, Senior Vice President of Global Sales at Avid. "Helping our clients respond to the profound changes occurring in the media industry today is at the core of our mission. And we're proud to be part of MBC Group's continuing success and expansion."

www.avid.com

(JP/LM)