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05/10/2017

Avid Solution Selected For 2018 European Championships

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Avid is to supply broadcast graphics for the Glasgow 2018 European Championships, it has been confirmed.

As an Official Supporter of the new multi-sport event, Avid will provide its tools and workflow solutions for graphics creation to a potential audience of millions across Europe.

European Championships Management (ECM) and Fanview chose Avid to provide broadcast graphics solutions based on the company's record in supporting its customer community at high-profile sporting events. Avid will work with the Championships' timing, scoring and results providers to ensure a high-quality viewing experience for a TV audience as well as viewers across multiple digital platforms.

Powered by MediaCentral, Avid's broadcast graphics solutions will deliver hundreds of on-air 3D graphics. Avid Maestro | Designer and Avid's underlying HDVG rendering platform will give the tournament's production teams creative power and speed to design and deliver graphics.

Aileen Campbell, Minister for Public Health and Sport, said: "With less than one year to go until the first ever European Championships, we are gearing up to deliver a must-attend, must-watch experience for visitors and audiences from across Europe. By engaging a world-class organization with unrivalled experience in delivering the very best sporting events, we will ensure Glasgow shines on the world stage in 2018."

Councillor Susan Aitken, Leader of Glasgow City Council, added: "We are delighted to team up with one of the world's leading media technology providers. Avid's experience in providing broadcast graphics solutions to major sports broadcasters worldwide will help guarantee a fantastic viewing experience for European Championships fans."

"Powerful visual storytelling and stunning imagery are critical to building a compelling brand and attracting viewers in the competitive sports media landscape," commented Jeff Rosica, President, Avid. "With Avid's powerful graphics platform and our successful track record in supporting sports events on the global stage, Glasgow 2018 European Championships can establish itself as one of the world's top sporting events and boost viewership through eye-catching 3D graphics, timely news updates, and other captivating visual content."

The Glasgow 2018 European Championships takes place between 2 – 12 August, 2018. Europe's best athletes will compete in events including aquatics, cycling, golf, gymnastics, rowing and triathlon, with athletics staged in Berlin. Some 4,500 world-class athletes will compete before crowds at venues throughout Scotland and Berlin.

www.avid.com

(JP/LM)
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