Broadcast News

Bookmark and Share
26/09/2017

Andrew Shulkind To Present SMPTE 2017 Keynote

News Image
Andrew Shulkind is to present the keynote at SMPTE 2017 next month, it has been announced.

A co-founder of HeadcaseVR and an expert on virtual reality, augmented reality, and mixed reality content capture and creation, Shulkind will share his experiences in developing and using the latest immersive media technologies and techniques in his keynote, 'The Immersive Future: Broaden Your Horizons'.

His keynote will provide attendees with perspective on the impending media disruption, which promises exponential growth in everything from field-of-view to storage requirements, compression demands to distribution networks. Attendees will gain a clearer sense of what immersive content is, and what we can gain from shaping its successful implementation.

"Long known for his artistry with visual effects and lighting, Andrew has more recently turned his natural ease with innovative technologies toward the field of VR, AR, and mixed reality," said Richard Welsh, SMPTE Education VP and CEO of Sundog Media Toolkit. "In addition to shooting some of the earliest and most inventive VR projects, Andrew has worked with top advertisers, brands, and studios – as well as the U.S. military – to develop and implement VR and mixed-reality projects, and also to design and test innovative new capture systems and technologies. His keynote address will bring a fresh perspective to SMPTE 2017 on the state of immersive technology and its application in creating uniquely engaging content."

"Capturing and delivering content in 360 degrees is expanding the window that has framed our previous entertainment experiences. This ultimate field of view is the next natural step in a progression of immersive storytelling that is meant to maximize viewer engagement," added Andrew Shulkind. "The challenges and advantages of capturing immersive elements are evolving for this kind of experiential delivery, and how the art form of traditional content coexists and overlaps with interactivity, artificial intelligence, and gamification of entertainment. We now have the opportunity and responsibility to sustain the quality of narrative legacy and premium human craft of the best television, advertising, and movies of our past in the interactive, data-driven future."

Shulkind's keynote will be among dozens of presentations offered by experts over the course of SMPTE 2017, which takes place at the Hollywood & Highland Center in Los Angeles between 23 – 26 October.

The event will also feature an Oktoberfest reception, Trick-or-Treat Spooktacular cocktail reception, Broadcast Beat's SMPTE 2017 Live! Studio, and special events culminating with the SMPTE Annual Awards Gala at the Loews Hollywood Hotel's Hollywood Ballroom on Thursday, 26 October.

Further information regarding SMPTE 2017 can be found here.

Image: Andrew Shulkind, SMPTE 2017 Keynote Speaker.

www.smpte.org

(JP/MH)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

14/03/2017
SMPTE Unveil 2017 NAB Services
The Society of Motion Picture and Television Engineers (SMPTE) has unveiled details of the events and resources it is offering at the 2017 NAB Show ne
13/05/2015
SMPTE's NAB 2015 Presence Signals Society's Leadership In Advancing The Industry
The Society of Motion Picture and Television Engineers (SMPTE) made an impact at the 2015 NAB Show with broad representation across exhibition floors
05/02/2016
SMPTE Unveils 2016 Directors And Governors-At-Large
The Society of Motion Picture and Television Engineers (SMPTE) Board of Governors has named the its 2016 directors and appointed two new governors-at-
17/08/2017
SMPTE 2017 Will 'Dive Into Tech Behind Next-Gen Media'
SMPTE have announced conference program details for the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017), taking place on 24-26 Octobe
14/07/2017
Registration Now Open for SMPTE 2017
SMPTE has opened registration for the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2017), Oct. 24-26 in Hollywood, California, as well a
23/11/2015
Record Numbers Attend SMPTE 2015
The Society of Motion Picture and Television Engineers (SMPTE) have enjoyed a record number of attendees to the SMPTE 2015 Annual Technical Conference
15/10/2015
SMPTE 2015 Offers Diverse Programme
The Society of Motion Picture and Television Engineers (SMPTE) is to offer an extensive programme of technical sessions at the SMPTE 2015 Annual Techn
20/05/2016
SMPTE Celebrates Successful NAB
The Society of Motion Picture and Television Engineers (SMPTE) recently celebrated a number of achievements across its three primary focus areas – sta
08/05/2014
SMPTE Releases NAB Report
The Society of Motion Picture and Television Engineers (SMPTE) has released its report following up on this year's NAB Show, held in Las Vegas at the
06/10/2016
SMPTE Elects Officers & Governors for 2017–2018
SMPTE has announced the election of new officers and governors for the 2017–2018 term. In addition, Matthew Goldman, Senior vice president of Technolo
11/12/2017
SMPTE Publishes ST 2110 Standards
The first documents of the SMPTE ST 2110 standards suite are now available, it has been announced. SMPTE has published the first standards within SMPT
11/10/2016
SMPTE 2016 Keynotes Announced
SMPTE has announced the keynote speakers for SMPTE 2016 Annual Technical Conference and Exhibition which takes place in California later this month. D
22/08/2017
SMPTE Announces Annual Awards Recipients for 2017
SMPTE has revealed the individuals who will be recognized with 2017 awards as part of the SMPTE 2017 Annual Technical Conference & Exhibition (SMPTE 2
23/03/2016
SMPTE Confirms Upcoming Submission Deadlines
The Society of Motion Picture and Television Engineers (SMPTE) has issued a call for papers for the SMPTE Student Paper Award. It is also accepting ap
17/12/2015
Creation Of SMPTE UK Region Approved
The Society of Motion Picture and Television Engineers (SMPTE) Board of Governors has formally approved the creation of the SMPTE U.K. Region. It has