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05/09/2017

Pixel Power Factory Receives Update

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Pixel Power has announced it will feature a new application of its Factory automated file-based production software at IBC2017, Stand 7.A31.

Rather than waiting until a programme has been transmitted, then processing and transcoding it for VoD, the Factory approach allows it to be prepared in advance, with each version tailored according to a specific rule set. This ensures that each version has the correct branding and the appropriate triggers for advertising at the point of delivery, while stripping out commercials, voiceovers and branding from the broadcast version. The result is that the content is optimised for each platform and screen size, with suitable branding, and that revenue opportunities are maximised.

Factory is built on the company's Gallium workflow orchestration platform. This interrogates the playout automation system to determine what content needs to be prepared for VoD, then pulls the assets direct from archive or secondary storage. According to rules defined by the broadcaster, it determines which versions should be created, adds the branding, graphics and metadata, and renders each version much faster than real time. The resulting content is prepared to high standards and loaded into the VoD server for immediate access at the pre-set time.

James Gilbert, CEO, Pixel Power, said: "Even today, the traditional workflow to create assets for video on demand and catch-up services is very labour intensive, which makes it operationally costly. Factory eliminates the need for manual operations, but more importantly it is a software defined solution, ready for virtualization. Users can tailor the capabilities they need through flexible licensing and scale the system up and down to meet changing demand. The virtualized workflow accelerates the speed of delivery of assets, allowing services to grow without heavy additional costs. Revenues are boosted, costs are controlled, and audience engagement is greatly enhanced."

www.pixelpower.com
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