Broadcast News

Bookmark and Share
03/08/2017

Five Reasons For Using 360 Video In 2017

News Image
A few months ago we posted a tutorial on creating 360 video, so we thought we'd follow up with the top reasons for using 360 video to connect with your audience.

Consumer Engagement

Google carried out an experiment to see whether a 360 video or a standard video of the same content would get a higher level of engagement. The end result was that the 360 version had a higher click-through rate, more views (46% more than the standard video!), more shares, and more subscribes.

Brand Association
360 video (along with VR) is still a relatively new and unexpected technology that people are excited by, meaning that brands using 360 in their marketing are more likely to be viewed positively by consumers. Sony Pictures Entertainment used a 360 10-second ad to promote its horror film ‘Don't Breathe'. The ad gave the viewers the chance to experience the same terror as the characters feel in the film. Aaron Wahle, SPE's Senior Vice President of International Digital Marketing, believes that 360 video is massively helpful in attracting consumers' attention and convincing them to spend time with the brand.



Immersive Storytelling
360 video allows the viewer to be completely immersed somewhere totally different from their actual surroundings, without requiring them to actually leave their home or comfort zone. Not only is your audience viewing your content – they're experiencing it as if it is real. The format can also be used to promote empathy and compassion, and can help users better understand different points of view and lifestyles. A good example of this is A Walk through Dementia, three 360 videos that allow you to experience the life of person with dementia by focusing on some of their lesser known symptoms.

Brand Recognition
Viewers of 360 content are more likely to remember which brand was promoting and using the technology, likely because of the exciting and engaging experience they enjoyed. Nielsen and Airpush carried out a study to see just how effective 360 advertising is, and one of their findings was that brand recognition was at least 8 times more effective across all brands used in the study when immersive 360 VR ads were shown instead of static video.


Higher intent to purchase

It has been proven that watching 360 video positively affects consumers intent to purchase. A recent study by Greenlight VR revealed that 53% of respondents reported increased purchase intent towards brands using VR and 360 video, as their usage makes a brand appear forward-thinking and modern.

For more information on how to use 360 video to connect with your audience, call +44 (0)207 148 0526 or contact info@sbanimation.com

Article credit: Sliced Bread Animation
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

10/10/2017
Nokia To Stop Production Of OZO VR Camera
Nokia has announced that it is to cease production on further versions of the OZO VR camera and hardware. In a statement, the company said it would 'f
03/10/2017
Artel Video Systems To Showcase New Products at SMPTE Conference & Exhibition
Artel will showcase three IP-centric platforms specifically designed to address customers' growing requirements as they migrate from direct fiber to a
25/09/2017
Artel Video Systems Heads To NAB New York
Artel Video Systems has announced that it is to exhibit at the 2017 NAB Show New York next month, demonstrating an end-to-end hybrid IP- and fiber-bas
25/09/2017
Bexel Launches New Sideline Audio/Video Cart
Bexel has launched its new Sideline Audio/Video Cart, a plug-and-play solution for streamlining the acquisition of field audio and video feeds in stad
19/09/2017
Ross Video Is Smart Production
Ross Video is committed to smart production, helping our customers deliver expert broadcasts efficiently and effectively, writes Jennifer Markey, Vice
19/09/2017
The New Brevity Of Online Video
In an age of binge TV-watching, 10-second Snapchat stories and people watching 50 screens at once, it seems that humans want everything, immediately.
15/09/2017
VITEC Unveils Unparalleled HEVC Video Quality
VITEC, a worldwide leader in advanced video encoding and streaming solutions, today unveiled the MGW Ace Encoder firmware v2.0, the next generation of
13/09/2017
Artel Video Systems Announces RAVENNA Partnership
Artel Video Systems has announced a new partnership with RAVENNA. As the number of AES67-enabled devices continues to grow, switches and other network
12/09/2017
What Is Silent Video?
If you follow any business on Facebook, you have probably seen silent videos and may have become accustomed to that format when it comes to marketing
07/09/2017
Groovy Gecko Provides Live Video Services To Lumos
Groovy Gecko has delivered a live video stream for the latest fundraising campaign of J.K. Rowling's children's charity, Lumos. The fundraising event
06/09/2017
Latest Video Marketing Statistics
As small business owners, we all see the advancements digital marketing has made in the past decade and how effective it is at creating successful bus
16/05/2017
Video Design Selects Marshall Cameras
Video Design has selected the latest Marshall CV 343 CS HD mini cameras to a number of high-profile concerts by rock bands including Lower Than Atlant
15/05/2017
Magewell Capture Cards Improve Quality And Reliability For Cattura Video
Magewell has announced that lecture capture and video recording solution provider Cattura Video has selected their Pro CapturePCIe cards to enable rel
12/05/2017
New Video Pro X Released
MAGIX is pleased to announce the release of the latest version of its video editing software, Video Pro X. An unrivaled spectrum of innovative feature
11/05/2017
Osprey Video Achieves Microsoft Silver Windows And Devices Competency
Osprey Video has announced it has achieved a silver Windows and Devices competency, demonstrating its ability to meet Microsoft Corp. customers' evolv