Broadcast News

Bookmark and Share
21/07/2017

Consumer Demand Requires A Revolution In The Media Supply Chain

News Image
The Digital Production Partnership (DPP) today published the findings from its latest event, Home Truths: Building the New Supply Chain. Part of the DPP AT HOME series, this special event, enabled by leading systems architect Qvest Media, brought together industry experts to look at how consumer demand is impacting the way in which content is made and delivered.

"Media has become increasingly commoditised," says DPP Managing Director Mark Harrison. "Consumers are now firmly in the driving seat, dictating when and how content is delivered to them. This, in turn, opens up enormous business opportunities, but the media supply model will need an overhaul to keep pace with this shift."

The Building the New Supply Chain session brought together thirty experts from across the industry. It focused on how supply chain thinking applies to media companies; mapped out what the new media supply chain looks like; and agreed the key principles that drive that supply chain.

Five key conclusions emerged from the session:
One person's problem is another's opportunity: unlike their broadcast counterpart, the non-broadcast sectors view technologies that enable media supply chain methodologies as an opportunity.
Human intelligence is the key to automation: while data exchange for automation and machine learning offers greater speed and efficiency, human intervention is still required to create opportunities.
Breaking up is hard to do: for businesses built on hard-wired systems and contracts, the transition to assignable resources and consumption based billing is a huge challenge – both culturally and technically.
You need to want what you need: as a demand-led media industry becomes the norm, only companies that embrace a flexible supply chain with conviction will thrive.
The mid-life crisis: the middle stage of the content lifecycle – in which content is processed, managed, moved and stored – will be the next major area for disruption in the media sector.

This is the ninth report in the DPP's Home Truths series, which bring together leading players to provide thought leadership on key industry topics. The tenth session, enabled by Prime Focus Technologies, will be an executive dinner held at IBC, with the report to follow shortly thereafter.
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

31/05/2017
Big Pic Media To Exhibit At Media Production Show
Big Pic Media has announced it is to exhibit a wide range of tools for ingest, QC, transcode, encode and delivery on stand 510 at the Media Production
23/11/2017
DPP Assess Media Industry's Fitness To Fight Cyber Crime
A new survey report, 'Are We Fit for Cyber War?' has been published by the Digital Production Partnership(DPP), as part of its Committed to Security P
28/09/2017
Aspen Media at SoundPro 2017
Broadcast and Live audio distributor Aspen Media is showing for the first time in the UK the latest products from DirectOut and JLCooper at SoundPro i
21/09/2017
Panasonic Collaborates With Berlin Phil Media
Panasonic has collaborated with Berlin Phil Media to construct new UHD-HDR production facility in the Berliner Philharmonie. As part of the collaborat
12/06/2017
Qvest Media Opens New Hub
Qvest Media has announced that it is to open a new central hub for Northern Europe in Copenhagen, led by manager Peter Thomsen. The company will also
12/06/2017
The Media Production Show Returns
Following a successful inaugural event in 2016, The Media Production Show is set to return to London for the second consecutive year – albeit in a new
08/06/2017
Qvest Media Becomes AIMS Member
Qvest Media has announced that it is now a full member of the Alliance for IP Media Solutions (AIMS). AIMS unites companies in the broadcast, IT and m
06/06/2017
RED To Appear At Media Production Show 2017
RED Digital Cinema has announced that it is to exhibit at The Media Production Show in London next week, 13 – 14 June. At the show, RED will demonstra
30/05/2017
DHX Media Announces Deal With Youku
DHX Media is expanding its global reach through a deal with Youku, one of China's most popular streaming platforms, to launch its new Teletubbies seri
24/05/2017
Alliance For IP Media Solutions Announces New Members
The Alliance for IP Media Solutions (AIMS) has welcomed Qvest Media as a full member and two more associate members — PHABRIX Limited and ProSiebenSat
28/04/2017
New Era For VICE Media With Tata Communications
Tata Communications has announced it has been chosen by VICE Media to build a high-performance, completely cloud-based platform for global media asset
26/04/2017
Qvest Media Announces New Deal With tpc switzerland ag
Qvest Media has announced a major new contract with tpc switzerland ag, for the media technology infrastructure of the new sports, news and technology
25/04/2017
Verizon Digital Media Services Announces Partnership With Levels Beyond
Verizon Digital Media Services have announced a strategic partnership with Levels Beyond, which will see them go to market with a combined solution th
10/04/2017
Really Creative Media Delivers For The Wedding Singer
Really Creative Media has helped to deliver a visual experience for the first UK tour of The Wedding Singer. The show, which takes in 33 cities on its
07/04/2017
Snell Advanced Media Unveils SAM VIBE
Snell Advanced Media (SAM) has unveiled its new real-time News and Sports production solution – SAM VIBE. SAM VIBE allows a single team to create and