Production News

Bookmark and Share
28/06/2017

E4 Gets Revved Up For All Star Driving School

News Image
E4, in partnership with Suzuki Ignis' media agency, the7stars, has announced All Star Driving School, a brand new series in which nine plucky celebrity learner drivers attempt to ditch the L plates once and for all.
 
The 15 part series from Rumpus Media will see famous faces join a specially created intensive driving school run by three fully qualified instructors. The celebrities will learn and take part in a series of core driving skills and challenges, all in the newly launched Suzuki Ignis. Providing how well they do, this may lead to forfeits or treats for our celebrity learner drivers. 
 
The celebrities will also be putting in extra practice sessions and helped across the week by their friends and family who will also be there to rally them on the day of their practical driving test; hopefully the positive culmination of all their hard work on the road…
 
Amongst the famous faces getting behind the wheel of Suzuki's Ignis will be Geordie Shore doyenne turned presenter Vicky Pattison, dancer, TV personality and former Pussycat Doll Kimberly Wyatt, Made in Chelsea'sFrancis Boulle, Tattoo Fixers stars Sketch and Paisley, Geordie Shore regular Nathan Henry, The Vamps' Connor Ball, First Dates waitress CiCi Coleman and Claudia Fragapane, Olympic Gymnast.
 
Jonny Rothery, Channel 4's Commissioning Editor for Formats said: "It doesn't matter who you are – learning to drive will test you to the limit and celebrities are no exception, particularly if they have friends and family sat in the back seat."
 
Iain Wimbush from Rumpus Media added: "Learning to drive - it's a rite of passage that almost all of us can relate to and it's one that even celebs can't avoid. Let the botched hill starts, 10 point turns, and nerve shredding roundabout manoeuvres commence."
 
Tammy Charnley, Suzuki's General Manager, Marketing said: "Our new model, the Suzuki Ignis, is small and mighty but packed with personality.  All Star Driving School is a great fit for the Ignis as it helps to demonstrate its capabilities whilst appealing to a younger audience who have a keen sense of adventure."
 
Rachel Courtney, Head of Partnerships - Supernova, the7stars said: "‘Suzuki are now renowned for their family friendly, entertaining approach to Marketing. Partnering with E4 and All Star Driving School gave us a real point of distinction for this model, allowing us to carve out its own personality."

All Star Driving School (15 x 30') was commissioned by Jonny Rothery, Commissioning Editor for Formats at Channel 4 and Head of Formats, Dom Bird. The Executive Producer for Rumpus Media is Iain Wimbush and it will air later this year on E4.
 
Suzuki's media agency the7stars has worked closely with Channel 4 to develop the partnership in support of the manufacturer's latest model, the Suzuki Ignis, in order to appeal to a younger audience profile.  The first phase of the partnership launched last month with an adventure based ad campaign starring comedian Katherine Ryan and Made in Chelsea star Mark-Francis Vandelli.    
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

14/03/2023
Big Pic Media Helps Build ELMNTL
Big Pic Media has announced its role in helping build London's latest creative studio, ELMNTL. The Shoreditch facility is built around a host of cloud
19/04/2023
Universal Tennis Selects M2A Media's Live IP Transport Product
M2A Media has announced that Universal Tennis has chosen M2A Media's live IP transport product, M2A CONNECT, to automate, optimize, and manage the tra
18/04/2023
TrackIt Achieves AWS Media & Entertainment Competancy Status
TrackIt has announced that it is one of the first partners to achieve the AWS Media & Entertainment Competency status. This latest recognition confirm
18/04/2023
Globecast Partners With Brklyn-Media
Globecast has formed a strategic partnership with New York City-based Brklyn-Media, provider of virtualized media management and infrastructure servic
11/03/2024
Vivaro Media Selects Appear
Appear has been chosen by Vivaro Media to support live contribution of a major sporting event taking place this summer in Paris. Vivaro Media, which p
29/02/2024
Rohde & Schwarz To Display Transmitter And Media Solutions
Rohde & Schwarz is to showcase the latest developments across its transmitter and media solutions at NAB 2024 (booth SU4039, Las Vegas Convention Cent
26/02/2024
MBC GROUP's Shahid Named 'Best Digital Platform In Media'
Shahid, the world's leading Arabic streaming platform by MBC GROUP, has been named 2024's 'Best Digital Platform in Media' at the third edition of the
12/02/2024
LOGIC Media Solutions Unveils PORTAL Version 3
LOGIC Media Solutions has unveiled the latest version of its innovative PORTAL solution. With the update to PORTAL Version 3, the platform for impleme
06/02/2024
9 Story Media Group Acquires Portfolio Entertainment's Slate
9 Story Media Group has acquired Portfolio Entertainment's library, production slate and development projects. Portfolio Entertainment was founded in
15/12/2023
Sustaining The Initiative In Broadcast Media Test And Measurement
Our role as a company is to develop test and measurement products for one of the most dynamic areas of human activity – the creative media business –
12/12/2023
DPG Media Collaborates With Limecraft
DPG Media is one of Europe's fastest-growing and ambitious media groups, with a variety of TV, radio and print interests in Belgium, the Netherlands a
08/12/2023
Sky Media Unveils The Grub Club
Grub Club has been unveiled by Sky Media as the recipient of the Grand Prix prize of the 2023 Sky Zero Footprint Fund. The £2 million advertising init
27/11/2023
S4C Partners With Consortium Media Cymru
S4C are working in partnership with media innovation Consortium Media Cymru to offer a free, specialist training programme on creating, financing, pac
24/11/2023
Sky Agrees New Partnerships With ATP Media And WTA Ventures
Sky has agreed new five-year partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA, which wi
21/11/2023
Into Film Announces Partnership To Deliver Media Careers Podcast
As part of Into Film's Screen Industry Careers Programme, supported by the BFI, through National Lottery funding, the UK's leading film education char