Broadcast News

Bookmark and Share
07/06/2017

A Beginner's Guide To TV Advertising

News Image
Most small business owners are hesitant about advertising on TV because of the seemingly high cost, writes South West Films. This guide will help to clarify how much TV advertising costs and how to get started.

How Much Does Television Advertising Cost?
Television advertising is priced on the slot required and the number of times you want your ad to be seen. TV channels that show popular shows will be able to charge more for their advertising spots.

Prime time ad spots are in the evening and weekends when the most popular shows are airing. A 30-second slot on local ITV network during the day can be as low as £100 and up to £5,000 for specific evening prime time slots.

Television vs. Other Advertising Options
One 30-second television commercial during prime time (8pm to 11pm) can cost 10 times more than a radio spot during drive time or a full page ad in the newspaper.

1. TV combines the power of radio and newspaper by being able to promote your product or service both with sight and sound.

2. People watching TV usually have their main focus on the screen.

3. TV ads reach a large audience.

There are also a few disadvantages, including:

1. Since it is more expensive, it is unlikely you will want to produce a new commercial when there is a special event or promotion going on. This differs from print and online ads, where you can quickly make changes to the copy and switch out your ads.

2. You can target broadly but you can't get as specific as you could online.

3. These days, people have the ability to record and fast forward through their programmes. That means that a percentage of TV viewers are missing your ad.

4. The cost of both advertising spots and producing the commercial is one of the biggest disadvantages for small business owners.

Determine the Network Based on your Target Audience
You need to know the demographics of your audience. You can then determine which station and time best targets that demographic.

When Should you Advertise?
As we discussed, some advertising spot times are going to be more expensive than others. You may be tempted to advertise during late at night to save money. However, your target audience might not watch television during that time. You may want your commercial to air during a specific show. You will pay a higher price, so this option is best if you have a very specific audience. For example, if you own a fishing supply store, you may want to advertise during Deadliest Catch on the Discovery Channel.

Number of Times You Should Run Your Ad
You will want to run your ad multiple times in order for your message to make an impression. By delivering two ads in 30 minutes or three during the course of an hour, you dramatically increase the chance of viewer noticing your ad.

How to Create a TV Ad
1. Do it yourself – The last resort.

2. Work with an advertising agency to help you with the media buy. You can also use them to help produce your commercial. A typical 30-second advert can cost from £1,000 to £1,000,000.

The Bottom Line
TV advertising has been around for decades and is a good way to drive sales. You can effectively advertise to consumers who will likely be interested in your products or services. If you are looking to target a niche group or a younger audience, consider advertising through different a medium.

www.southwestfilm.co.uk

Article credit: South West Films.

(JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

27/04/2017
Virgin TV & Dolby Appointed To DTG Council
Virgin TV's Director of Digital Entertainment Product Development, Louise Fussell, and Dolby Laboratories' Director of Imaging Standards and Technolog
22/09/2017
Production News : Sheridan Smith To Star In One-Off TV Special
ITV has announced details of a special one-off television special with Sheridan Smith. Smith, who is a singer and multi award-winning actress, will he
18/09/2017
ContentAgent Helps Spiegel TV Stay On Top Of 24-Hr Broadcasts
Spiegel TV, one of the leading television distributors in Germany, are continuously expanding their file conversion and delivery capabilities with Con
12/09/2017
Zest4.TV Purchases Polycam Outside Broadcasts
Zest4.TV has purchased the business and assets of Polycam Outside Broadcasts and hired former Polycam owner Trevor Marr as Head of OBs. The acquisitio
12/09/2017
Movietech Supports 10-Part TV Show
Movietech has revealed that it has been working alongside the production teams delivering the new drama series, Electric Dreams: The World of Philip K
11/09/2017
Scotland Welcomes Record Spend On Film/TV Production
New figures have revealed that production spend on Scotland's film and television sector increased by more than 30% last year. Released by Creative Sc
05/09/2017
247kit.tv Expands Range Of Products
West London's broadcast hire company – 247kit.tv – is now offering an even greater range of pro-broadcast equipment. Bob Mann, Managing Director of th
25/08/2017
Training In The Broadcast & TV Sector
I'm Pat Horridge and Technical trainer for VET training. I've been involved in Technical training for 30+ years now. Technical Training was an importa
25/08/2017
Hiltron Completes Teleport Relocation Project For TV 2
Hiltron Communications has completed a major teleport relocation project for TV 2, Norway's largest commercial television broadcaster. The teleport is
23/08/2017
PlayBox Technology AirBox Neo Powers SLAM!TV
PlayBox Technology has announced the delivery of a scheduling, titling and automated playout system for Netherlands-based broadcast channel SLAM!TV. "
18/07/2017
Suitcase TV Announces Appointment & Promotions
Suitcase TV has announced the appointment of Kim Weis Hansen as their new non-executive director. Hansen has been a business consultant in Denmark for
07/07/2017
TNP Broadcasts Live For PoloCam TV
TNP Broadcast has provided IP Uplinks, signal routing and multiple feeds using its new IP VR360 Uplink and 4K production vehicle for the 2017 Queens C
04/07/2017
Chilean TV Channel Produces FIFA Football In Russia Live
Clear-Com® has announced that the Chilean national broadcaster, Red Televisiva Megavision S.A. (Mega), uses Eclipse digital matrix system with IP-enab
03/07/2017
Suitcase TV To Feature Iphrame Flyaway
Suitcase TV Ltd will feature Iphrame Flyaway, a highly portable production system that enables content publishers to produce more live events using th
22/06/2017
Workpoint TV Enhances Playout With PlayBox Technology
Workpoint TV has strengthened its playout capabilities with the addition of a latest-generation AirBox Neo and ProductionAirBox Neo from PlayBox Techn