Broadcast News

Bookmark and Share
01/06/2017

Pixel Power Supplies Factory Automated Production Systems To ITV

News Image
Pixel Power has supplied Factory automated production systems to ITV.

It is being integrated into the broadcaster's campaign management system, ITV Phoenix, and gearing up to deliver more than 1000 different versions of promotional trailers each month.

Factory is a software automation layer for its Clarity graphics engine. It takes all the elements of a trailer or promo and creates the different versions required, automatically and very quickly. It allows creative editors to concentrate on producing the best possible master version of a trailer, allowing Factory to create multiple versions for different timescales, cross-channel promotion and more.

ITV has developed an integrated campaign management system, with a sophisticated, bespoke user interface that enables media planners to enter the details of a new promo and instantly get a JPEG of the endboard in response, checking that all the details are correct, with sponsors' logos, social media tags and transmission times. From this the work order for the master promo is generated and, once this has been checked, multiple versions are then automatically created by Factory.

"The Pixel Power solution means all the teams get immediate visual feedback," said Nick Haworth, head of technology, studios, at ITV. "It is this level of system integration that removes the opportunity for errors, through the confidence that all the data is correct at the start of the process."

Matt Scarff, Director of ITV Creative, added: "The solution eliminates repetitive work, allowing our creative staff to focus on what they do best, and helping us achieve our ambition of becoming the UK's best in-house creative agency."

Once checked for content and compliance, the multiple versions of the trailers, together with the appropriate metadata, are delivered to ITV's redundant playout centres.

www.pixelpower.com
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
02/10/2015
RTS North West Announce Awards Shortlist
The Royal Television Society (RTS) North West Centre has announced the shortlist for its annual awards at an event hosted by CBBC presenter Lauren Lay
23/07/2001
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
24/11/2017
dock10 Wins Multi-Year Contract With BBC Creative North
dock10 has been chosen by BBC Creative to provide promotional content for the BBC at MediaCityUK. Working closely with the BBC team, dock10's post pro
11/08/2017
Artel Video Systems To Exhibit At IBC
Artel Video Systems will demonstrate an end-to-end hybrid IP- and fiber-based network at IBC2017. Standards-Based IP transport with DigiLink and Infin
11/08/2017
Pebble Beach Systems To Demo Marina
At IBC2017, Pebble Beach Systems will highlight how its ingest, content management and multi-channel automation solution can help broadcasters manage
10/08/2017
Square Box Systems Joins JB&A Workflow Solutions Tour
Square Box Systems is to participate in the JB&A Workflow Solutions Tour, it has been announced. The seminar series will take place on three separate
08/08/2017
Jeremy Rees Joins TSL Systems
Jeremy Rees has been named as the new Managing Director of TSL Systems. Mr Rees takes over the role from outgoing CEO Roger Henderson, who remains wit
03/08/2017
multiCAM Systems Expands Feature Set Of API
multiCAM Systems has expanded the feature set of the Application Programming Interface (API) for its all-in-one video production systems. Providing th
21/07/2017
G&D KVM Systems – For The Next Generation Of Broadcasting
Guntermann and Drunck GmbH have announced that at IBC 2017 they will once again arrive with a suitcase full of new products to excite visitors with KV
22/03/2017
Soliton Systems To Demo Zao-S
At NAB 2017, Soliton Systems has announced that it will demonstrate the new Zao-S on booth SU4910. Weighing 400g, the Zao-S is a miniature encoder tha
22/03/2017
Jason Neureiter Joins Artel Video Systems
Artel Video Systems has appointed Jason Neureiter as National Sales Manager – Broadcast. He will be based in New York City. Tony Morelli, Chief Revenu
21/03/2017
SHAMAS Selects Pebble Beach Systems' Automation Solution
Saudi Media City Co. (SHAMAS) has selected an automation system from Pebble Beach Systems as part of an installation at its new headquarters in Riyadh
20/03/2017
Timecode Systems Unveils VR Sync Solution
At NAB Show 2017, Timecode Systems will unveil its VR Sync solution. With the use of virtual reality (VR) increasing in use by video production compan
13/05/2004
SMG settles differences with ITV over digital rights
Following the recent sale of The Scottish Media Group's (SMG) 25% GMTV stake held to ITV plc, the two companies have reached an agreement on the use o