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Broadcast News
30/05/2017
DHX Media Announces Deal With Youku
DHX Media is expanding its global reach through a deal with Youku, one of China's most popular streaming platforms, to launch its new Teletubbies series in the country.
Youku will deliver seasons one and two of the hit pre-school series to Chinese audiences via subscription video-on-demand (SVOD) and advertising-supported video-on-demand (AVOD) services. Season one will premiere in the territory on June 1, 2017, with season two to follow at a later date.
To date, DHX Media has licensed more than 9,700 half-hours of content across numerous digital and linear services in China, leveraging more than 2,500 half-hours of Mandarin-dubbed content in its library.
Josh Scherba, EVP Distribution and Content at DHX Media, said: "China is a major market for the new Teletubbies as we continue the global rollout of the brand. We are delighted that leading digital platforms continue to license more of our kids' programming. Youku is ideally suited to deliver the new series to Chinese audiences. The show will be available across all devices, building on the tremendous legacy that these four lovable characters have in China."
www.dhxmedia.com
Youku will deliver seasons one and two of the hit pre-school series to Chinese audiences via subscription video-on-demand (SVOD) and advertising-supported video-on-demand (AVOD) services. Season one will premiere in the territory on June 1, 2017, with season two to follow at a later date.
To date, DHX Media has licensed more than 9,700 half-hours of content across numerous digital and linear services in China, leveraging more than 2,500 half-hours of Mandarin-dubbed content in its library.
Josh Scherba, EVP Distribution and Content at DHX Media, said: "China is a major market for the new Teletubbies as we continue the global rollout of the brand. We are delighted that leading digital platforms continue to license more of our kids' programming. Youku is ideally suited to deliver the new series to Chinese audiences. The show will be available across all devices, building on the tremendous legacy that these four lovable characters have in China."
www.dhxmedia.com
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