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18/05/2017

Recognition For Avid Customers At BAFTA TV Awards

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A number of Avid customers have been recognised at this year's Virgin TV British Academy Television Awards, hosted by the British Academy of Film & Television Arts (BAFTA).

The awards recognise the very best in television broadcast on British screens in 2016. With projects brought to life with industry-standard tools from the Avid Artist Suite nominated across multiple categories, Avid talent was present in the 2017 shortlist.

Many creative professionals relied on Avid's tools for media creation to deliver a catalog of programming, using tools like Avid Media Composer and Avid Pro Tools, powered by the MediaCentral Platform.

Documentary series '24 Hours in Police Custody' follows the British police force, and was nominated in the Factual Series category. Brought to screens by The Garden Productions, the series was cut on Media Composer by post house Evolutions TV.

Simon Kanjee, Managing Director, Evolutions TV, said: "With such a high caliber of television content creators nominated, it's a privilege to be nominated for a BAFTA for the work we completed on 24 Hours in Police Custody. Media Composer is vital when our customers edit and it gives us the freedom to work at the speed our customers require to meet demand."

The majority of nominees for the BAFTA TV Award for Soap and Continuing Drama, including soap operas EastEnders and Emmerdale, also relied on Media Composer. In the Drama series category, another award-winning project crafted with Avid solutions was BBC drama series, Happy Valley.

"Avid's industry-leading solutions have enabled our distinguished customer community of the UK's most talented, creative storytelling professionals to connect with their audiences more efficiently, powerfully and collaboratively," said Avid President, Jeff Rosica. "We congratulate everyone involved on their outstanding achievements and we look forward to seeing the work that they and their peers create for all of our enjoyment in the future."

Other award-nominated projects that relied on Avid creative tools include entertainment programming like Strictly Come Dancing and sports productions like Six Nations: England v Wales.

www.avid.com

(JP/MH)
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