Snell Advanced Media Unveils SAM VIBE

Snell Advanced Media (SAM) has unveiled its new real-time News and Sports production solution – SAM VIBE.

SAM VIBE allows a single team to create and deliver news and sports content to social media, the web and television. It is a scalable combination of media storage, production tools, and a fully customizable workflow engine. The solution utilises standard IT storage and SAM's sQ servers and is governed by the VIBE Core, a unified orchestration layer, which manages and controls media wherever it resides. All content is stored and maintained in its original format, with packaging and delivery fully automated for consistent, high-quality output.

SAM VIBE offers three types of user interfaces. They are:

• Creative applications: A choice of SAM's Rio editor or Adobe Premiere
• Browser-based editing: The SAM Go! editor for use in the studio or anywhere with an Internet connection
• PAM (production asset management) tools: Including ingest, media management and publishing control.

Neil Maycock, EVP and General Manager, Media Software Solutions at SAM, said: "In the past decade mobile devices, such as smartphones and tablets, have revolutionized the way consumers view content. Watching TV, especially news and sports, has evolved from a fixed pastime into an on-the-go, mobile occurrence where consumers are in control. The challenge for content providers is to meet this demand for content anywhere while keeping quality at a premium.

"SAM VIBE facilitates this by offering a flexible, cost-effective system that delivers a tightly integrated single platform approach to creating and distributing content rapidly so that it reaches every screen first. This is truly a modern platform for efficient news delivery.

"We built SAM VIBE for the speed of the web and based on the technology of the web so that it delivers a unique combination of high production value and editorial intelligence. With this breakthrough solution, our customers get a unified system that places any content in front of their audience rapidly and reliably anytime and anywhere."

SAM VIBE will be demonstrated by the company at NAB 2017, Booth SL1805.

www.s-a-m.com

(JP)