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24/02/2017

Tinmouse Animation Studio Deliver For Zippo Encore 



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We were approached by SlamPR and Zippo to produce some worldwide social media films for their music programme Zippo Encore.

Used to advertise their limited edition music festival lighters to nine festivals around the world, the films needed to be short, edgy, and most importantly, unique to post on the specific festivals' Facebook and Twitter pages.

To keep within budget, whilst giving each and every festival its own unique piece of social media content, was tough. Our solution was to create a single 'master' film that could be adapted to each of the nine music festivals.

We created a project file that enabled us to swap out the lighters artwork, the stage's banners and the call to action text at the end. Swapping colours in and out also helped us to create a film that was totally on brand with each music festival. Delivered worldwide, each film had its own identity and could feel personal to that festival.

The films were launched in the lead up to the respective music festivals, creating a huge buzz for Zippo Encore and the limited edition lighters. In a great example, Download Festival's Facebook page clocked up over 22,000 views in the lead up and following four months.

Further information on the project, including the design and storyboards, can be found at Tinmouse Animation's website here – tinmouseanimation.com
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