Broadcast News

Bookmark and Share
27/11/2003

Panasonic DVCPRO Cinema chosen for VW spot

Abel Cine Tech, suppliers of Panasonic's AJ-SDX900 dual-mode DVCPRO Cinema camera, have collaborated with Offhollywood Digital to assemble a high-level production team and shoot a commercial spot for a Volkswagen Beetle convertible.
The team included producers/directors Mark Pederson and Aldey Sanchez Jr., the principals of Offhollywood Digital; director of photography Luke Geissbuhler; editor Adam Bostic; and Tom Edmon, CEO of Heavy Light Digital, who supervised the film-out.
Abel president Pete Abel said: "In a sense, the Volkswagen spot was a proof-of-concept for us. We were interested in seeing how the AJ-SDX900 camera would perform in the hands of accomplished filmmakers on a project that would otherwise call for film or HD acquisition. What better than an automobile spot?"
(GB)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

19/10/2017
Camera Corps Unveils The New Qx
Camera Corps has previewed the new Qx miniature robotic pan/tilt/zoom/focus camera head at NAB Show NY this week. The Qx incorporates features of the
20/10/2017
Ikegami Demonstrates UHK-430 4K Camera
Ikegami delivered a busy line-up at this year's NAB Show New York which included its UHK-430 4K camera, HDK-73 camera, HLM-960WR and HEM-2570W monitor
27/07/2017
Source Digital For Debut Of IBC's Startup Forum 2017
Leading technology and service provider specializing in monetization strategies around digital content, Source Digital, has been selected to participa
05/06/2017
Panasonic Unveils 5.7K Cinema Camera
At this year's Cine Gear Expo 2017, Panasonic previewed the AU-EVA1 – a 5.7K Super 35mm cinema camera. Designed for handheld shooting, the camera is a
15/03/2007
ATSC And NAB DTV Hot Spot 2007 Looks To 'Digital Evolution'
The Advanced Television Systems Committee (ATSC) and the National Association of Broadcasters (NAB) will demonstrate the most sophisticated technologi
26/06/2002
WPMI chooses Sundance Digital's FastBreak Spot Play
When WPMI decided that it was time to update their commercial insertion system, Sundance Digital and Fastbreak Spot Play were brought in to assist. AL
04/08/2009
Offhollywood Opens East Coast's First Authorised RED Digital Cinema Camera Rental And Service Facility
Leading digital cinema Offholllywood has opened the first authorised RED Digital Cinema camera rental and service facility on the East Coast. Occupyin
05/05/2017
Cartesian Becomes First Consultancy To Join Digital TV Group
Telecommunications consultancy Cartesian has become the first member from the consultancy sector to join the Digital TV Group (DTG). The company will
29/09/2017
ARRI ALEXA Camera System Wins Engineering Emmy
The Television Academy announced the recipients of the 69th Engineering Emmy® Awards. ARRI is pleased to be recognized with the most prestigious telev
18/09/2017
Aaton-Digital Unveils Sennheiser Partnership
Aaton Digital has announced a new partnership with Sennheiser, which will see AMBEO technology interface for virtual reality and augmented reality inc
21/08/2017
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
16/08/2017
Aaton-Digital And Transvideo's New Products At IBC 2017
Aaton Digital and Transvideo have announced a showcase of new products at IBC 2017. Aaton-Digital will demonstrate the new CantarMini location sound r
28/06/2017
Wazee Digital Named AWS Public Sector Partner
Wazee Digital has announced that it is now part of the Amazon Web Services (AWS) Public Sector Partner Program (PSP). AWS PSP recognises partners with
28/04/2017
Aaton Digital's Wins NewBay's Best of Show Award
Aaton Digital's CantarMini 16 track sound mixer-recorder has been awarded the NewBay's Best of Show Award, presented at the 2017 NAB Show by Pro Sound
28/04/2017
Shure Announces Axient Digital Open Day
Shure recently launched its Axient Digital Wireless System at the 2017 NAB Show and has announced a London-based open day on the 18 May at RADA to sho