Broadcast News

Bookmark and Share
13/12/2016

ITV Daytime Deploys Avid Workflow

News Image
ITV Daytime, part of broadcast ITV, has invested further in an end-to-end HD workflow from Avid.

Due to the increased quantities of content associated with delivering fast turnaround live television, ITV Daytime needed an open platform for efficient media production and delivery. By utilising tools from the Avid Artist, Media and Storage suites, the broadcaster's delivery of live entertainment programs from its studios and in the field is streamlined and accelerated.

For more than a decade, Avid's workflows have enabled ITV to deliver large amounts of high-quality, engaging, and immersive content for distribution across a variety of outlets and devices. Avid's tools and solutions accelerate production and enhance collaboration throughout the creative process, including media management, remote production and playout, to sound design and mixing, and color correction and finishing.

ITV worked with Avid to design a flexible deployment model that worked with their existing commercial structure and licensing options. ITV Daytime's investment in the workflow solutions to create, distribute and optimize media combines Avid shared storage solutions with software upgrades for Avid Interplay Production, Avid AirSpeed, Avid iNEWS and Avid Media Composer | NewsCutter Option. ITV also extended their support contract with Avid Global Services.

Tim Guilder, Technology Manager at ITV Daytime, said: "Our end-to-end system is in use 24 hours a day, 7 days a week. The critical point is that the storage and network design never slows us down and is robust and reliable, even though we're now handling the higher bandwidth demands of HD programming. Overall, thanks to the flexible pricing and deployment options, Avid was the absolute right choice for us to help meet our needs now and in the future."

Jeff Rosica, president, Avid, added: "The world's biggest broadcasters are placing more and more reliance on Avid solutions and the MediaCentral Platform to solve their most pressing technical, operational, and business challenges. With further investments in Avid, ITV continues to be a key cloud-enabled enterprise player within the industry's most preeminent client and user community that continues to shape our collective future."

www.avid.com

(JP)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

25/03/2015
ITV Adopts Avid Everywhere
UK commercial broadcast ITV has adopted Avid Everywhere for its new regional news production setup. With Avid's MediaCentral Platform, ITV’s end-to-en
19/04/2023
Avid Launches New Partner Program
Avid® has launched a new partner program, Works with Avid On Demand, that enables customers to expand their workflow capabilities through a growing ra
04/12/2017
Avid Solution Chosen By ITV Studios Daytime
ITV Studios has selected Avid Maestro graphics toolset to help improve its storytelling and workflow efficiencies. The solution will enhance the broad
30/04/2003
Avid announce direct sales of high end products
Avid Technology are to increase their direct sales presence in the UK, to complement the current London Direct team based in Poland Street Soho. From
15/03/2024
IHSE USA To Display KVM And Extender Solutions
IHSE USA is to showcase its latest KVM and extender solutions designed to deliver flexibility, security, and high performance in Booth SL5115 at the 2
15/03/2024
Sonnet Technologies Launches Four Thunderbolt™ To PCIe® Card Expansion Solutions
Sonnet Technologies has launched Echo™ II DV Desktop, Echo II DV Rackmount, Echo II DV Module, and xMac™ Studio/Echo II DV, the newest members of the
13/03/2024
Playbox Neo Announces Refinements To Its Broadcast Playout And Channel Branding Solutions
PlayBox Neo has announced new refinements to its range of broadcast playout and channel branding solutions. These include additional creative function
13/03/2024
Harmonic To Display Solutions For High-Speed Fibre Broadband Service Delivery
Harmonic is to showcase its versatile solutions for high-speed fibre broadband service delivery at the FTTH Conference in Berlin. Harmonic's market-le
13/07/2022
Avid Unveils Avid NEXIS
Avid® has unveiled the next generation of its patented Avid NEXIS® shared storage solutions with the Avid NEXIS F-series family of storage engines and
18/09/2023
ITV Signs Subscription Deal With Avid
ITV Studios has signed a new subscription deal with Avid® to standardise its media storage and ways of working across its international studios in Eur
24/05/2017
Avid Showcases Groundbreaking Innovations At BroadcastAsia 2017
Avid has announced that it will showcase its extensive set of innovations for the Avid MediaCentral Platform at BroadcastAsia 2017. As the next phase
29/09/2017
RTS Announces Nominations For North West Awards 2017
The Royal Television Society (RTS) North West Centre has announced the nominations for its annual awards, at an event sponsored by Audio Network. Cat
05/06/2008
ITN Selects All-Digital Avid Workflow For ITV and Channel 4 News Service
Avid Technology, a provider of tools for film, video, audio, 3D animation, gaming and broadcast professionals, has announced that ITN, a leading indep
16/11/2006
Avid Ships Latest Version of Studio Toolkit
Avid has announced the availability of version 5.6 of Avid Studio Toolkit, which delivers significant enhancements to a set of tightly integrated, ind
14/12/2023
Avid Announces Enhancements To Its Avid | Stream IO™ Software Subscription Platform
Avid® has announced the latest enhancements to its Avid | Stream IO™ software subscription platform for broadcast production ingest and playout, inclu