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Rushes Help Deliver Very's Christmas Campaign

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Creative agency St Luke's has launched this year's Christmas campaign for The animated campaign delivers the message of celebrating those who love to give to others during the festive season.

The commercial tells the story of a big-hearted woman as she makes her Christmas journey home from work. Along the way, she spreads festive cheer by giving pink gifts – representing's pink cube – to various people along the way. The woman is joined on her journey by a flying heart, and with each gift she delivers, her heart reacts with the joy of giving. As a result, the heart grows in size as those who receive the presents are filled with happiness. As the woman returns home to her family, she is woken up the following morning with a present from her young daughter, who has the same love of giving as her.

The key theme for the campaign is 'get more out of giving'.

The animated characters were created by againstallodds at Passion Pictures, and the music was specially created through The Sound Works. The Rushes team involved in the project included Joe West (Producer), and Simona Cristea (Colourist).

The campaign can be viewed here.

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