50 Million Views And Counting...

In today's world, online video is huge. Video fills our news feeds, gives us something to share with our friends and more and more information is being communicated this way.

Over the summer, one promotional campaign for a video game has pushed the levels of audience retention.

Lunar Animation in co-operation with Outfit7 Limited has created an exciting cinematic trailer to accompany their latest game; "Talking Tom Gold Run".

Released in July, the trailer and shorts have already accumulated over 50 million views in total on YouTube.

The shorts, which accompany the trailer, are simple animations that focus on three different characters and environments featured in the game, demonstrating clear storytelling without dialogue.

Developed closely with the team at Outfit7 Limited, the trailer has a simple and clear style that remains true to the game, featuring six unique characters and multiple effects.

Based in the UK, Lunar Animation is a high-end animation studio specialising in full CGI and visual effects for feature films, commercials, attractions and the video game industry.

The company's creative and technical directors have a combined industry experience of more than 30 years, and understand all aspects of project development, from concept to final delivery.

More information about lunar animation and examples of their other projects can be found by visiting their website.

Image: Talking Tom Gold Run, Official Launch Trailer.

www.lunaranimation.com

This article is also available to read at BFV online here, page 56.

(JP/MH)