Broadcast News

Bookmark and Share
22/09/2016

OptiTrack Announces New Director Of Marketing

News Image
OptiTrack has announced the appointment of Rick Banks as its new Director of Marketing. With more than 17 years of marketing and brand management experience, Banks will spearhead brand efforts and the company's industry event presence. He comes to OptiTrack from Ubisoft, where he served as Director of Media.

Brian Nilles, Chief Strategy Officer, OptiTrack, said: "Rick is a seasoned marketing professional with deep ties to the gaming industry, which is one of our most rapidly growing customer bases as VR and AR continue to explode. We're thrilled to have him on board at OptiTrack and to tap his expertise in telling our story across all markets.

Rick Banks added: "The wealth of knowledge and experience at OptiTrack is incredible, and I love the collaborative and open nature of the company culture. I'm excited to help shine a light on all that happens here, from technology development to manufacturing of its own hardware, and look forward to shaping OptiTrack's next chapter."

Prior to Ubisoft, Banks led the PlayStation account at media agency Carat as VP, Director of Planning, following a post at Zenith Media as Client Strategy Director, where he managed strategy and research for Ubisoft, EPSON and Travelocity. While working as a Media Director at indie agency Ignited, he collaborated with several game publishers (Sega, Namco Bandai, Codemasters, Turbine, NCSoft, D3Publisher, etc.) across console, handheld and PC games. In his career he helped launch over 300 game titles, from existing franchises to original IP. Banks' career began at Team One and Saatchi&Saatchi in Los Angeles, where he managed media planning and strategy for Lexus and Toyota.

optitrack.com

(MH/LM)
Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

14/03/2023
Big Pic Media Helps Build ELMNTL
Big Pic Media has announced its role in helping build London's latest creative studio, ELMNTL. The Shoreditch facility is built around a host of cloud
16/11/2012
Three More Industry Veterans Join the OptiTrack Team
OptiTrack has announced the addition of several industry veterans to their team. Tom Armbruster is OptiTrack’s new Director of Entertainment Sales. To
01/08/2017
OptiTrack Delivers Missing Links For Arcade VR At SIGGRAPH 2017
OptiTrack has announced that it will be showcasing two key advancements in their wide-area VR tracking at SIGGRAPH 2017, continuing their commitment t
01/08/2012
OptiTrack To Showcase New Camera Series At SIGGRAPH 2012
At SIGGRAPH 2012, OptiTrack will launch a brand new series of motion capture cameras specifically tailored to large-volume, full-scale productions. Mo
15/02/2022
Suitelife Systems Appoints Director Media Technology – Sales & Marketing
The NFB Consulting LLC and SuiteLife Systems group are a California based media technology and software house that specializes in the development, int
15/09/2023
Harmonic's XOS Advanced Media Processor Offers Compete Playout-To-Delivery Feature Set
Harmonic has announced that its industry-leading XOS Advanced Media Processor now offers a complete playout-to-delivery feature set, simplifying video
14/09/2023
Pixellot And Dyn Media Implement AI-Automated Sports Cameras
Pixellot and German streaming platform Dyn Media have completed the implementation of AI-Automated sports cameras at 38 sports venues throughout the c
14/09/2023
Harmonic To Showcase VOS Media Software At IBC 2023
Harmonic has announced a giant leap forward in operational efficiency and performance for its cloud-native VOS® Media Software, setting a new standard
14/09/2023
swXtch.io Helps Companies Migrate High-Volume Media Workflows To The Cloud
swXtch.io is returning to IBC with strong momentum behind its vision for helping media and entertainment companies migrate high-volume media workflows
12/09/2023
FFBB Deploys Newsbridge's Cloud Media Hub And Mobile App
Newsbridge has announced that the French Federation of Basketball (FFBB) has deployed its Cloud Media Hub and mobile app to improve the efficiency of
11/09/2023
LOGIC Media Solutions Appointed Master Distributor For MakePro X
LOGIC media solutions GmbH has been appointed as the exclusive Master Distributor for the MakePro X brand of German manufacturer MakeProAudio GmbH in
11/09/2023
EditShare Enters Agreement with Shift Media
EditShare® has entered into a definitive agreement to merge with Shift Media, a leading cloud-native video solution provider that helps creators manag
11/08/2023
Blue Ant Media Merges With marblemedia
Blue Ant Media and marblemedia, have announced the merger of the two companies' production and distribution operations into one unified studio and rig
10/08/2023
Hanno Basse To Be Keynote Speaker At 2023 SMPTE Media Technology Summit
SMPTE® has officially confirmed Hanno Basse as the keynote speaker for the 2023 SMPTE Media Technology Summit. Basse is the current chief technology o
09/08/2023
Sky Media To Join Planet V
ITV and Sky have announced that Sky Media, Sky's advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial pe