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30/10/2003

BBC Worldwide and KTH sign 'Fimbles' licensing agreement in Korea

BBC Worldwide have signed an exclusive three-year licensing agreement with KTH, Korea's telecommunication giant, to develop an extensive range of high quality children's products for Fimbles.
The range includes apparel and fashion items, children's stationery, computer accessories, as well as more traditional games and puzzles, toiletries, confectionery and novelty items.
BBC Worldwide Asia Pacific, Marketing Director, Jill Bryant, who brokered the deal, said: "The BBC makes significant investment in children's programming and our partnership with KTH will be valuable in developing Fimbles into a highly acclaimed children's property in Korea, following in the groundbreaking path of BBC's brand phenomenon Teletubbies."
The launch will be driven by an above and below-the-line advertising campaign, with television, print, Internet and sponsored events to support the product rollout. In addition, a high impact public relations and events programme will be implemented to build brand awareness and stimulate consumer demand.
Created especially for the highly imaginative world of 2-4 year olds, Fimbles is one of the BBC's brand success stories, with sales to territories around the world including Spain, Korea, Australia, Norway, France, Hong Kong, Canada, South Africa, Ireland, Portugal, Singapore, New Zealand, England.
(GB)
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