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Ofcom launches consultation on future regulation of broadcast advertising

Ofcom, the new communications regulator from the end of 2003, is launching a public consultation on the future regulation of broadcast advertising.
The Communications Act 2003 places a duty on Ofcom to consider effective forms of self-regulation for its various functions. Ofcom is seeking views on its proposal to delegate the regulation of advertising on television and radio to a new industry co-regulatory body. The new body would have responsibility for drawing up, reviewing and enforcing Codes, approved by Ofcom, setting standards for the presentation and content of broadcast advertisements.
The new body would operate under the banner of the Advertising Standards Authority (ASA), currently the industry regulator for non-broadcast advertising. Ofcom would retain backstop powers over the new system.
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