Former InfoComm President Forms New Company VDL

Former InfoComm President Greg Jeffreys has announced the next chapter in his career, with the formation of a new company, Visual Displays Ltd (VDL).

Based near the former company's Bedford HQ it will have a completely new structure designed to introduce more efficiencies to the business via a faster-to-market policy.

Greg said that while VDL's mission of offering best practice to a wide client base of audio visual professionals and their clients will remain the same, the company will offer a more direct approach with regard to sales, specialist consultancy and installation architecture.

He said: "The new structure has been designed to liberate much more of my time for working with clients and developing new display IP for them. I had a life-changing experience on the board of InfoComm and at the same time developing ANSI Standards and my academic work on projected image quality. This new venture is a unique opportunity to put it into practice with all my friends and clients in the AV industry."

Working alongside Greg in key operational roles are fellow directors, Ellie Jeffreys Flynn, Shirani Beadsworth and Keith Flynn, who bring complementary skill-sets based on their experience in this and other industries.

The VDL brand portfolio will once again be spearheaded by dnp Denmark and their award-winning Supernova ambient light rejection technology, with whom Greg has enjoyed a relationship dating back over two decades.

The other brands and services that VDL offers include other world leading companies’ screen and interactive products – plus home-grown VDL products and services based on decades of team experience.

VDL will be offering training sessions on projection and screens at all levels including lunch-and-learn sessions. Incorporated in the syllabus will be the Projection Master Class session Greg taught at ISE this year.

www.visualdisplaysltd.com