Stop-Motion Animation Used For Tootle Campaign

Tootle.co.uk has used stop motion animation as part of its new campaign.

The company teamed up with video content and production agency Toast TV, plus animation specialist Picturesmith, to create the stop motion concept which features dealers in toy cars racing around a living room in a bid to make offers on a seller's vehicle.

Cara Whitehouse, CMO of tootle.co.uk, said: "We wanted to take a fresh approach to the car selling market, avoiding tired clichés and creating a point of difference. The fun and simplicity of the ad reflects the hassle-free experience customers have when they use our platform, and will hopefully create strong recall for our service."

Felicity Warren, MD of Toast TV, added: "We have greatly enjoyed carving a distinctive niche for tootle. Our creative positioning for them will provide cut-through in a sector that's not known for its creativity. With a radio campaign launched on at the beginning of June and their TV starting in July, 2016 is certainly going to be the year that tootle takes off."

The tootle car-selling platform aims to match private sellers to dealers wanting to source specific cars directly from the public, by cutting out the middleman and streamlining the sales process.
Sellers can place their car for sale at www.tootle.co.uk and dealers can sign up to browse car profiles or receive alerts when specific types of cars can be purchased.

tootle.co.uk