Broadcast News

Bookmark and Share

ERA Named Mellanox Partner Preferred Reseller

News Image
ERA has been appointed as a Mellanox Partner Preferred reseller for broadcast and media. The agreement means that the company now offers the full portfolio of Mellanox products. These products include Ethernet and InfiniBand adapter cards, as well as network switches, cables, software and services.

Mellanox provides high-throughput, low latency server and storage interconnects, plus solutions that operate at up to EDR 100Gb/s InfiniBand and up to 100GbE Ethernet. These solutions have been optimised to reduce application wait time for data while increasing ROI for datacentres.

As the industry moves to higher resolution video, this has a massive impact on studio infrastructures, particularly around the network interconnect. There is UHD, 4K and 8K formats which results in higher data streams, while animation and CGI require large amounts of network bandwidth. Together, this creates a significant challenge for studios and post-production houses as 1Gb Ethernet, 8Gb Fibre Channel and 10Gb Ethernet interconnects struggle to handle these types of workload.

Mellanox offers an end-to-end interconnect solution that delivers high bandwidth, low latency whilst allowing users to scale to multiple streams of UltraHD video per link and run multiple production flows simultaneously. RDMA (Remote Direct Memory Access) allows for even lower latency and higher throughput and is built into multiple storage protocols and file systems, including iSER (iSCSI with RDMA), SMB Direct, Pixit, Quantum StorNext and Isilon.

In addition, Mellanox Virtual Protocol Interconnect (VPI) switches support both Ethernet and InfiniBand at 10Gb/s, 40Gb/s, and 56Gb/s data rates per port, along with the ability to mix Ethernet and InfiniBand ports on the same switch. They offer smooth video ingestions, editing and playback, even with uncompressed 4K and 8K video.

Sean Baker, Commercial Director, ERA, said: "Mellanox have a complete range of products and with our systems and infrastructure experience will allow our clients to benefit from the latest networking technologies from a market leading and established manufacturer."

Richard Hastie, Senior Business Development Director for Media and Entertainment at Mellanox, added: "With ERA's strong reputation in broadcast and media they bring a vast level of experience and knowledge to bear on the market. Their mix of systems skills and industry proven success will continue to strengthen the presence of Mellanox solutions into the ever changing digital media domain."

Solidmate Ltd Memory Card Hire London

Top Related Stories
Click here for the latest broadcast news stories.

Media Links To Showcase New IP Media Gateway
Media Links has announced that it will demonstrate its new MDP 3020 IP Media Gateway at NAB NY 2017, Booth N624, which takes place later this month. T
Big Pic Media To Exhibit At Media Production Show
Big Pic Media has announced it is to exhibit a wide range of tools for ingest, QC, transcode, encode and delivery on stand 510 at the Media Production
Bristol's UNESCO City Of Film Status Launches At Watershed Media Centre
Bristol's new United Nations Educational, Scientific and Cultural Organisation (UNESCO) City of Film status has launched at an event at Watershed Medi
SMART Media Delivery Platform Unveiled By Artel Video Systems
The SMART Media Delivery Platform, a four channel, auto sense, 3G/HD/SD-SDI-over-IP multifunction gateway, has been unveiled by Artel Video Systems. T
Avid Supports Al Jazeera Media Network On Its Journey To The Cloud
With content distribution and consumption, and audience engagement expanding exponentially, media organizations have been forced to adapt to the rapid
IBC2017: At The Core Of Global Media And Digital Industry Trends
With its Digital Tech Hub, Qvest Media is encouraging the exchange of global trends between the media and broadcasting industry at this year's IBC Sho
Aspen Media at SoundPro 2017
Broadcast and Live audio distributor Aspen Media is showing for the first time in the UK the latest products from DirectOut and JLCooper at SoundPro i
Panasonic Collaborates With Berlin Phil Media
Panasonic has collaborated with Berlin Phil Media to construct new UHD-HDR production facility in the Berliner Philharmonie. As part of the collaborat
Really Creative Media Deliver Live Content For Steps' Tour
For Steps' 'Party On The Dancefloor' UK arena tour in 2017, Really Creative Media was tasked with designing the stage content of the show – a celebrat
Media Links to Present Case Study At IBC 2017
Media Links, a Technology and Engineering Emmy Award winner and the market leader in media over IP transport solutions has announced that John Dale II
Pixit Media Adds To Team
Pixit Media has announced the addition of Jamie Bean to its team. With more than 20 years' experience in the Media and Entertainment industry, Bean jo
Liquid Media Hub Invests In PMC Speakers
Liquid Media Hub has installed a combination of speakers in all three of its audio production suites. The installation includes a combination of PMC t
Media Links To Sponsor SVG Europe Sports Production Summit
Media Links has confirmed that it is one of this year's sponsors of the Sports Video Group Europe (SVG) Sports Production Summit. The event takes plac
Hambro Perks Appoints New CEO Of UK Media Division
London-based company builder, Hambro Perks, has appointed Kate Burns as Chief Executive Officer (CEO) of the company's new UK media division. In her n
Quantum Leap In Media Storage
Imagine your media storage would provide you with all the tools you need on a daily basis to manage and maintain the system, such as a proper user and